Company Website

https://www.brightdairy.com/

Product concept, highlights and added value

Brand: U+ insists on selecting ecological pastures, improving the purity of milk sources from the source, and providing consumers with better milk with more native nutrients.
Product：The milk source comes from ecological organic pastures, nurturing natural and healthy purebred Holstein cows, away from urban pollution, carefully cared for by dedicated nutritionists, and enjoying pure weak alkaline water sources and imported organic alfalfa. The result of being naturally nurtured is U+ Organic Pure Milk, which contains 3.8g of native protein and 125mg of native high calcium per 100mL, with a strong and creamy taste. By using advanced RO membrane concentration and microfiltration membrane sterilization technology, more nutrients are retained and quality is more reassuring. U+ Organic Pure Milk is ecologically organic and more concentrated.
Marketing: U+ 3.8g thick organic pure milk was promoted on social media platforms such as Xiaohongshu, WeChat friends circle, Tiktok and other social media platforms for core users, combining the core consumption scene of normal temperature milk with good nutrition demand of core categories, strong brand differentiation selling points and good taste, and won the attention and praise of consumers.

Product Images

Please briefly describe how your product communicates with consumers

In China, the market penetration rate of room temperature white milk is as high as 95%, and it has become a daily essential nutritional food for thousands of households. But currently, the overall market competition is fierce, and both top and emerging brands are intensifying in product innovation and price wars. U+ relies on the reputation and consumer trust endorsement of Bright Dairy, taking consumer demand as the starting point, and insisting on doing a solid job in every box of milk. In 2024, the brand conducted in-depth insights into users of room temperature white milk and found that consumers' demand for milk is no longer solely based on nutritional needs such as calcium supplementation, but also has increasingly high demands and requirements for taste. Therefore, in 2024, U+ launched 3.8g protein rich organic pure milk, which enhances product strength through the nutritional value and strong taste perception of 3.8g protein, attracting consumers with high demand for milk. In addition, U+ believes that good milk comes from good milk sources, so it selects ecological ranches, hoping to bring purer and higher quality native good milk to consumers. It also continues to deepen the link between ecological good milk and brands and communication with consumers in product packaging and marketing.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Exquisite white-collar workers aged 25-35; 35-45 year old urban mom

Weight/Volume per Pack

250ml*10

Price per Item

7.5/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East China region；Online e-commerce

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

Since its listing, the sales revenue has exceeded 150 million yuan.