Company Website
https://zt-digital.com/about
Product concept, highlights and added value
Product Concept: Adhering to the concept of innovative integration, it combines high - quality milk sources with a unique grape fermentation process to bring consumers a brand - new experience of nutrition and deliciousness.
Highlights:
Ingredient Innovation: Select high - quality grapes and high - quality milk. The natural fragrance of grapes and the mellow aroma of milk are perfectly integrated, endowing the product with a unique flavor.
Process Innovation: The unique fermentation process preserves the nutritional components of grapes and milk, making the taste richer and more delicate.
Flavor Innovation: It breaks through the limitations of traditional milk flavors. The grape - fermented flavor is refreshing, sweet and sour, providing consumers with more diversified choices.
Packaging Innovation: It adopts a small gold - bottle packaging, which is small, delicate, and convenient to carry. At the same time, its fashionable appearance is more in line with the aesthetic of young consumers.
Added Value:
Rich in Nutrition: It is rich in the protein of milk and various vitamins and anthocyanins of grapes, meeting the health needs of consumers.
Social Attributes: With its unique flavor and packaging, it is easy to become a hot topic on social platforms, enhancing the product's dissemination and brand influence.
Brand Image Enhancement: The innovative product demonstrates Yili's brand image of continuous exploration and pursuit of excellence, and consolidates its market position.
Product Images
Please briefly describe how your product communicates with consumers
The ways in which Yili's Mini Gold Bottle Grape Fermented Flavored Milk communicates with consumers are as follows:
Product R & D Based on Consumer Needs
Precise Research：Through various methods, it has been learned that young groups, women, and families with children have a high demand for dairy products with unique flavors and rich nutrition.
Flavor Innovation：Integrate the mellow taste of milk with the refreshing and sweet - sour taste after grape fermentation, breaking the monotony of traditional milk flavors.
Enhanced Nutrition：Retain the protein in milk and combine it with vitamins, anthocyanins, etc. in grapes to meet nutritional requirements.
Packaging Design Catering to Consumers' Personality and Attitudes
Fashionable Appearance：The bottle body is delicate and fashionable, with bright and vibrant colors, having a high degree of recognition.
Convenient and Practical：The small - sized bottle is easy to carry, adapting to the fast - paced lifestyle.
Quality Transmission：The material and craftsmanship reflect a high - quality feel, conforming to the brand's positioning.
Marketing Campaigns Evoking Consumers' Resonance
Hot - topic Marketing：Leverage hot events like the Paris Olympics. For example, when Sun Yingsha and others won the gold medal, the product was launched in a timely manner, attracting attention.
Social Interaction：Post pictures and videos on social platforms to showcase product features, and carry out interactive activities such as "Celebrate the Gold Medal, Win a Bottle with Yili".
Precise Promotion：Highlight different advantages of the product for different groups, such as families, young women, and young consumers.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
Yili's "Mini Gold Bottle" Grape Fermented Flavored Milk targets young consumers, female groups, and families with kids.
Weight/Volume per Pack
250ml
Price per Item
43.2元/8瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce