Company Website
https://www.yili.com
Company Introduction
Yili Group, ranking among the top five in the global dairy industry and leading Asia's dairy sector for ten consecutive years, is China's largest and most comprehensive dairy product company. It is also an international enterprise with industrial layouts across Asia, Europe, America, and Oceania. With the best product quality, leading integrated service capabilities, and comprehensive sustainable development capabilities, Yili has consistently won the trust and recognition of global top events, competitions, governments at all levels, and various sectors of society.
Product concept, highlights and added value
Low-acid grain plus yogurt combination products are emerging frequently, quickly occupying snack channels and leisure scenarios, putting pressure on the ambient yogurt production line. AMBPOEIAL seized the momentum of the French Olympics and Valentine's Day, deeply integrating product flavors to launch macaron-flavored sodium alginate spoon-eating yogurt.
AMBPOEIAL's spoon-eating macaron-flavored yogurt is based on macaron-flavored yogurt, paired with a super-rich grain pack, with more than 80% pure cow's milk fermentation, and added with bacterial strains isolated from the Agricultural University of Athens, Greece. It is a high-quality innovative delicious product, full of chewy fun.
This product breaks through the existing production line limit for the first time, achieving a breakthrough from 0 to 1 in the form of ambient yogurt in a separate cup. The launch of the macaron separate cup spoon-eating new product fills the gap in the yogurt separate cup subfield, laying a solid foundation for the diversification expansion of subsequent spoon-eating series and other products. At the same time, the unique concept of combining macarons with yogurt broadens the consumption scenarios of yogurt, enhances the brand's youthful image and interaction with consumers, and is expected to promote further growth in the market's demand for high-end enjoyable yogurt.
Product Images
Please briefly describe how your product communicates with consumers
AMBPOEIAL leverages digital tools to co-create the spoon-eating macaron-flavored product with consumers.
1. Prioritizing Consumer Needs: Throughout the entire product development process, from conceptual design to the final product, consumer needs are always placed at the forefront. By using research mini-programs and community tools, multi-city and multi-stage consumer co-creation research is conducted to accurately explore the preferences of the young demographic, and to jointly refine the "macaron dessert" and "fun macaron cup" concepts that meet market demands.
2. Packaging Design: Closely aligning with the Olympic and Qixi Festival (Chinese Valentine's Day), the packaging employs techniques such as association and exaggeration to create a strong visual impact, pique visual interest, and stimulate imagination, meeting the aesthetic needs of consumers in the new era.
3. Marketing Activities: Engaging consumers in co-creation, effective strategies for the Qixi Festival are unearthed, and in conjunction with brand spokesperson Dilraba, a new product launch event is held during the Qixi Festival.
Product Images
Ingredients List Photograph
Launch Date
2024-8
Target Consumer
White-collar workers aged 18-35, predominantly female, pursue fashion and personalization, and focus on the quality of life.
Weight/Volume per Pack
120g
Price per Item
9.9元/杯
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
小型商超和便利店 Supermarket & CVS