Company Website

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Company Introduction

GUOLIFANG, the wild fruit liquor under Bottle Planet Liquor Co.,Ltd. Upholding the brand concept of "Return to the Wild, Indulge Freely", it breaks the boundaries of low - alcohol liquor.

Product concept, highlights and added value

Product Positioning: Wild Fruit Liquor
Target Audience: Young men and women aged 18 - 28
Consumption Scenarios: Leisure gathering places for young people, such as dormitories, homes, convenience stores, street - food restaurants, outdoors, etc.
Concept Interpretation: What we hope to bring to users is a dual experience of a strong liquor sensation and emotions. With a soft and full - bodied fruit flavor, it enhances the sharp taste. By using strong liquor as the base and a 15 - degree alcohol content, it allows people to return to the wild and enjoy happiness. The evolution of humanity starts with a fruit, and the process of humans getting back to their wild nature also begins with a fruit. It gives a stronger buzz than low - alcohol liquor and tastes better than high - alcohol liquor. It brings users back to the wild world, awakens every heart eager for adventure, fuels the courage for every moment of daring to be wild, and with just one sip, one can return to a wild and unrestrained state.

Highlight 1. Refreshing Aroma, Freshly Squeezed from Changshan Pomelo. Juice content ≥ 35%
Fresh pomelos are selected for juicing. The raw material origin is Changshan, Quzhou, Zhejiang, the largest pomelo - growing area in China. Changshan is also known as the "City of Pomelos" and has a 600 - year history of pomelo cultivation.
The scientific name of pomelo is CITRUS JUNOS. It is a variety introduced from Japan. It has a unique and elegant aroma, as well as the scents of orange peel, black vinegar, and fresh flowers, which are hard to find in other pomelo peels. At the same time, pomelos are rich in vitamin C.

Highlight 2. Refreshing and Sweet Taste, Blood - orange Juice Lowers Sugar, Clean and Sweet Flavor
Blood - orange juice is added to the formula. Blood - oranges contain mogrosides, which are approximately 300 times sweeter than sucrose. Therefore, adding an appropriate amount of blood - orange juice can effectively reduce the amount of white sugar used while maintaining the taste, thus reducing the sugar content in the liquor. After the sweetness of blood - orange juice is diluted to the sweetness level of sucrose, it presents a relatively clean and sweet flavor. Adding honey can enhance the structural layers and taste of the liquor while maintaining its sweet flavor.
Note: Compared with the white grape flavor, the total sugar content of the pomelo flavor is reduced by half. Sweetness is not equal to sugar content. The sweetness intensity of adding 1g of mogroside to a glass of water is the same as adding 300g of sucrose to a glass of water, but the difference in sugar content is nearly 300 times.

Product Images

Please briefly describe how your product communicates with consumers

### User Insights
#### Insight 1: Scenario - based Insights
We've noticed that today's young people are averse to drinking at formal dining tables. Instead, they prefer to enjoy drinks in more down - to - earth, everyday settings. In light of this, we've decided to break away from traditional drinking scenarios and create new ones. Our focus is on #DrinkAnywhere, expanding beyond the confines of the dining table. This includes City drink, where people can mix drinks at convenience stores, as well as street - side bartending.

#### Insight 2: Flavor Preference Insights
Previously, GUOLIFANG's white grape and peach flavors were quite popular among the public. However, users reported that these two flavors were overly sweet and expressed a desire for something more refreshing and less cloying. Given that young people are enthusiastic about health and reducing sugar intake, we drew inspiration from honey pomelo tea. We gradually adjusted the sweet - sour ratio, used mogrosides to lower the sugar content, and achieved a harmonious balance between sweetness and sourness, resulting in the current pomelo flavor.

#### Insight 3: Emotional Insights
Young college students are in a phase of actively exploring the world and are bold in embracing all new things. We aim to provide people with a dual experience that combines the sensation of drinking and emotional release. Alcohol has the effect of amplifying emotions. For college students, their emotions are intensified tenfold after drinking. They are full of imagination, love to have fun, and are brimming with creative ideas. This is precisely what GUOLIFANG intends to offer: a return to a wild state of uninhibited indulgence.
We capitalize on the "wild" and "unconventional" emotions of college students to foster the wild - liquor culture of GUOLIFANG, with the highlight being the #Three - Minute Wild Effect. GUOLIFANG can be sweet, salty, cool, or wild, defying any single - dimensional label, as every aspect represents its true essence.

### Strategy
Upon its launch, in conjunction with the college graduation season, we will implement an integrated online - offline approach. By adopting a seamless model that links users, products, content, and sales, we aim to generate a significant impact on both content dissemination and urban markets, thus achieving a closed - loop business model that combines brand building and marketing effectiveness.
Online, our efforts will center around platforms like Douyin, Xiaohongshu, and our official self - media matrix. Offline, taking cities as the unit, we will create a comprehensive promotional ecosystem that integrates users, user - generated content (UGC), and market promotion.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Young men and women with a drinking habit, mainly including college students and new employees in the workplace.

Weight/Volume per Pack

168mL

Price per Item

15元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

the Chinese mainland

Distribution Channels

电商 E-commerce

Market Performance

The pomelo - flavored product has been distributed to 30,000 stores nationwide. It was launched on August 9th. By December, a total of 2,551,400 bottles had been sold, making it a best - selling item that frequently went out of stock.