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Company Introduction

As a ready-to-eat healthy tonic brand jointly developed by South China University of Technology and Guangzhou University of Traditional Chinese Medicine Science and Technology Industrial Park, Zishi is a brand jointly developed by two institutions. Adhering to the core concept of "Eating and Nourishing the Beauty of the Orient", we are committed to developing a new generation of nourishing dietary products that are in line with modern lifestyles, efficient, convenient, healthy, delicious and nutritionally adaptable, so that the wisdom of Oriental nourishing diet will be reborn.
The product line covers ready-to-eat fish maw porridge series, instant bird's nest porridge series, and light nourishing dessert series (red bean paste, black sesame paste, peach gum, roasted pear, etc.) with rare foods as the core and high-quality ingredients as the core.

Product concept, highlights and added value

Hong Kong-style food formula, full of black nutrition! Low temperature slow drying + 7 layers of grinding, enjoy the delicate and smooth taste!
Grade 1 black sesame paste, with a net seed rate of up to 99%, less impurities and rich sesame fragrance. Each black sesame seed is slowly roasted at a low temperature of 45°C for 180 minutes, and 7 times finely ground and screened, giving it a dense and smooth taste. Only 8 bowls are made for every 1 kg of sesame seeds to ensure sufficient feeding. Blended with milk, complementary nutrition, rich in a variety of nutrients, good for health. The quality control is strict, the formula is clean, and the elderly, pregnant women, and children can enjoy it with peace of mind. Say goodbye to the traditional powdered sesame paste, the black sesame paste is convenient, delicate and healthy, with a mellow mouthful and a fragrant mouth, and it is easy to open a new nourishing experience.

Product Images

Please briefly describe how your product communicates with consumers

At the product design level, the center of the packaging box is an illustration of a bowl of black sesame paste, which has an attractive image. The package states a net content of 165g. There is the words "Hong Kong-style mellow black sesame paste" below, among which "silky and mellow" is particularly prominent, conveying the taste characteristics of the product. Individually packaged and served with a spoon, the 165g delicate amount is suitable for a variety of scenes, comfortable tasting at home, convenient and nourishing outdoors, and conveying the concept of "nourishing anytime, anywhere".
In terms of marketing layout, after the black sesame paste was launched, it cleverly used the forms of live broadcast and short video delivery to successfully arouse market attention. At the same time, it actively cooperates with TV stations to expand brand voice in an all-round way, enhance brand awareness and influence, and further promote the penetration and expansion of products in the market by participating in program recording and live broadcast activities.
Offline entry in supermarkets increases product exposure and reach, so that consumers can feel the charm of products on the spot when shopping, shorten the distance with consumers in multiple dimensions, and make products deeply rooted in the hearts of consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-8

Target Consumer

Consumers who pursue a healthy and portable lifestyle are suitable for people of all ages

Weight/Volume per Pack

165克

Price per Item

4.15元/碗

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 月子中心