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Product concept, highlights and added value

Gana Wu Hei Milk, nourishing with black, and providing fivefold nourishment.
Selected ingredients include five types of black foods: black rice, black beans, black sesame, black mulberries, and black goji berries. It offers a rich aroma of grains and the fragrance of roasted sesame, smooth and mellow, naturally sweet and delicious.
Focusing on the current consumer demand for "Chinese health preservation," it originates from the concept in "Huangdi Neijing" that "five colors enter five organs, with black entering the kidney," providing the ready-to-drink beverage industry with more nutritious and healthier raw products.

The product uses a dual-process fusion: enzymatic hydrolysis + extraction, UHT ultra-high temperature at 136°C for 10 seconds to instantly kill, preserving the original flavor and quality.
The product features a healthy formula with three zeros: 0 trans fatty acids, 0 plant fat powder, and 0 hydrogenated vegetable oil.

The products "Five Black Blood Glutinous Rice Milk Tea," "Five Black Yogurt Purple Rice Dew," and "Five Black Daifu Buffalo Milk" have been launched and have won the favor of many young consumers.

Product Images

Please briefly describe how your product communicates with consumers

Contemporary health anxieties are on the rise, with a focus on Generation Z. According to the "2023 National Health Insight Report" by Ding Xiang Doctor, 98% of people have an average of 4.9 health concerns in the past year, showing a trend towards younger ages.
Under the pressure of fast-paced life and work, the general public in our country is commonly in a "sub-health" state. To improve their health conditions, most consumers choose to enhance their health levels through health supplements, nourishing foods, and dietary therapy. At the same time, as consumer trust in traditional Chinese medicine (TCM) health preservation deepens, TCM concepts such as "Chinese-style nourishment" and "medicine and food homology" are becoming increasingly popular.
There is a strong consumer demand for "Chinese-style health preservation," and the concept of light health preservation has also penetrated the ready-to-drink beverage market. In 2023, over 60% of consumers have purchased health-preserving teas and nourishing meals, and 21.7% have bought health-preserving coffee.
The concepts of "Five Reds" and "Five Blacks" originate from the "Huangdi Neijing": "Five colors enter five organs, black enters the kidney, and red enters the heart." Currently, there are over 250,000 related notes on Xiaohongshu for "Five Reds" and "Five Blacks," with related products totaling more than 3.4 million items. The main audience is women. Following the beverage trend, Gana Food has developed a new product, "Five Black Milk." Nourishing with black is the health wisdom of the Chinese people from ancient times to the present. The "Huangdi Neijing" mentions the concept of "Five Blacks": The medical sage Zhang Zhongjing's "Jinkui Yaolue" records, "Using black sesame and other five black ingredients, made into a cake, regularly consumed, can make one's hair dark and lustrous."
Compared to single health ingredients, the combination of five black nourishing ingredients has higher nutritional value and more attractive selling points. Familiar ingredients such as black rice, black beans, and black sesame have a high level of national recognition and acceptance. "Black beverages" are more photogenic and easier to popularize. The launch of Five Black Milk is visually more differentiated, and when paired with black-themed peripherals, it can create a youthful fashion sense.

Product Images

Ingredients List Photograph

Launch Date

2024-9

Target Consumer

The demographic of 20-35 years old who have a fondness for new-style tea beverages and have health preservation needs is primarily female.

Weight/Volume per Pack

1L

Price per Item

非零售

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

餐饮&酒店 Restaurants & Hotel; 其他销售渠道 茶饮，咖啡品牌供应

Market Performance

The product is supplied to the tea beverage brand "Auntea Jenny," and has been developed for the application of "Five Black Glutinous Rice Milk Tea." The Five Black Glutinous Rice Milk Tea is a nutritional upgrade formula of Auntie from Shanghai's classic product "Glutinous Rice Milk Tea," with the claim "Five Blacks Help Upgrade, Youth Without Fragility." Focusing on the health needs of this generation of "crispy-skinned" young people, it selects five types of black ingredients: black rice, black sesame, black mulberries, black goji berries, and black beans, endowing glutinous rice with a new soul through the rich aroma of grains and the fragrance of roasted sesame. It integrates into the meal replacement scenarios of "early risers" and "working people." Once launched, it has gained widespread attention on platforms like Xiaohongshu and Douyin.

In addition to this, the product is also supplied to the Southwest brand "A Yogurt Cow" and is available through the national distribution system.