Xue's sncaks lock fresh chestnuts_Shandong Xueji Food Technology Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Xue's sncaks lock fresh chestnuts

Food | Snack

Shandong Xueji Food Technology Co., Ltd

Company Website

https://xueji.com/

Product concept, highlights and added value

Xue's Fresh - locked Chestnuts use only chestnuts from the Yanshan Mountains as raw materials. The chestnuts from the Yanshan area come from one of the best chestnut - producing regions not only in China but also around the world. Different from other processing techniques, Xue’s uses a process of steaming first and then roasting to keep the chestnuts fresh. After high - temperature steaming in the factory, the - 38℃ fresh - locking quick - freezing technology is employed, which can effectively preserve the fresh taste of chestnuts. They are transported to various stores across the country through constant - temperature cold chain. They can be sold as ice - cold chestnuts. Also, they can be slowly roasted at a constant temperature of 230℃ for 6 minutes and then sold as roasted chestnuts.
Xue's Fresh - locked Chestnuts have filled the market gap by transforming chestnuts from a seasonal product to one that can be sold throughout the year. It has generated significant popularity on Chinese social media platforms such as Xiaohongshu and Douyin.

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Please briefly describe how your product communicates with consumers

As a traditional seasonal item, chestnuts have long been regarded as an exclusive winter snack. The steaming - hot chestnuts held in the palm warm the whole winter. However, in summer and autumn, there are few chestnut products available for sale. At most, there are related products with chestnuts as ingredients, such as chestnut cakes, stewed chicken with chestnuts, etc. With the rapid development of Xue’s snack enterprise, it's urgent to standardize chestnut production and abandon the traditional wok - frying method. Therefore, Xue’s snack launched its fresh - locked chestnuts in 2019. Fresh - locked chestnuts. As the name implies, they maintain the original freshness of chestnuts through a unique process, ensuring the same quality throughout all year long. Stores only need to perform simple operations to sell steaming hot chestnuts. Moreover, the unroasted ice - cold chestnuts have also become a star product of Xue’s snack. Since its launch, the fresh - locked chestnuts have topped the sales charts at Xue’s snack stores, accounting for approximately 18% of the annual GMV. Xue’s mainly engages in bulk sales. The packaging of chestnuts continues the traditional paper bag method, but it adopts a high - permeability and high - quality hand - held paper bag. This paper bag can reduce the generation of water vapor inside the bag, so as not to affect the taste of the hot chestnuts. In 2024, the spiced iced marinated chestnuts were launched, also creating a precedent in the flavored chestnut market. The main selling point of Xue’s snack is "try before you buy". When the steaming fresh - locked chestnuts are handed to customers, a wonderful connection is happened.
The stores have held the "Great Chestnuts, One - Grab" event several times. That is, when customers' consumption meets certain requirements, they can personally try to grab chestnuts by hand. They will get to keep however many chestnuts they manage to grab. This has significantly enhanced customers' sense of experience and participation.
Xue’s snack uses its chairman Xingzhu Xue as the main spokesperson and a large chestnut as the primary visual image. This not only creates a strong visual impact but also deepens customers' impression of the product.

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