Company Website

http://www.gljy.vip/

Company Introduction

Sichuan Guangliang Liquor Co., Ltd. is located in Chengdu, Sichuan Province, situated within the golden brewing belt at 30° north latitude. In March 2019, the company launched its light bottle liquor brand "Guangliang," pioneering a "data-driven" approach to product expression. By its third year on the market, terminal sales reached 3 billion RMB, with cumulative sales of nearly 400 million bottles to date. The brand now covers over 1 million terminals nationwide and has secured investments from prominent firms such as Hillhouse Capital, BAI, and XVC. It is recognized in the industry as "one of the fastest-growing liquor companies since 2000."

Product concept, highlights and added value

The packaging design of JI GUANG Baijiu is inspired by the aurora phenomenon in nature, and the bottle body adopts a streamlined design, implying that the product is as precious and rare as the aurora. The packaging design pursues "the ultimate state, balanced and reasonable", finding a balance between tradition and modernity, simplicity and luxury, avoiding excessive packaging while maintaining the high-end texture of the product.
1. Precise liquor design: JI GUANG liquor has undergone more than 100 body adjustments and more than 5,000 tastings before going on the market, ensuring the excellent performance of the product in terms of taste. This consumer-led approach to product development enables JI GUANG to meet the taste preferences of different consumer groups and achieve a balance between the taste experience of the new generation of consumers and traditional consumers.
2. Combination of tradition and modernity: The brewing technology of JI GUANG Baijiu not only inherits the brewing technology of Guangliang's intangible cultural heritage, but also innovatively integrates the dynamic detection solid-state fermentation technology provided by the Food College of Sichuan Agricultural University, realizing the perfect combination of traditional and modern technology.
3. High-end appearance design: The bottle body of JI GUANG liquor adopts a streamlined design, inspired by the natural curve of Aurora, implying that the product is as precious and rare as Aurora. The bottle adopts a gradient of black and transparent color scheme, and the transparent design of the bottom shows the clarity of the wine, and the overall tone is harmonious and unified, which enhances the luxury of the product. The design has won three design awards: the Muse Design Gold Award, the American Good Design Gold Award and the French Design Gold Award.

Product Images

Please briefly describe how your product communicates with consumers

Balance of design: The bottle of JI GUANG Baijiu has a streamlined design, inspired by the aurora borealis in nature, implying that the product is as precious and rare as the aurora. This design not only enhances the visual appeal of the product, but also gives it a noble and elegant temperament, while avoiding excessive packaging, achieving a balance between simplicity and luxury
1. Market positioning and product innovation: JI GUANG Liquor has entered the high-line light bottle liquor market by launching products with a price of more than 100 yuan, meeting consumers' demand for high-quality liquor.
2. Channel sinking and market expansion: Guangliang Liquor has expanded 1 million sales terminals and developed six or seven hundred distributors across the country, and the channel sinking is obvious, which helps to enhance brand exposure and market coverage.
3. Differentiated marketing: JI GUANG Baijiu has demonstrated excellent balance wisdom in marketing strategy, cooperated with top film and television teams to create JI GUANG short dramas, and created more efficient and accurate liquor advertisements through customized short drama content, top production and professional promotion.
4. Digital marketing and user portraits: Cooperate with the head data platform to accurately depict user portraits, lock in high-quality communities and terminal online stores, and deeply reach target customers with intelligent management and scientific decision-making, effectively improving consumer awareness and loyalty.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

Willing to try new brands and product concepts, with a high pursuit of quality and sophistication, and a preference for premium liquor products priced above 1,000 yuan.

Weight/Volume per Pack

500ml

Price per Item

138元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

无