Company Website

https://www.hiroad.sh.cn/

Product concept, highlights and added value

Product design:
The main color of the package is bright yellow, which is young and lively. With ice cream in kind, highlight the appetite. The overall packaging is simple and intuitive. Tetra Pak box packaging can effectively isolate light and avoid stratification, oxygen and external pollution caused by light, thus ensuring that the contents of the packaging can have a long shelf life without refrigeration and preservatives, and avoiding food waste.
Raw materials: refined vegetable oil and 0 trans fatty acid are selected.
Product technology: ready to use, convenient and fast. Ice cream slurry is stored and transported at room temperature to avoid product quality fluctuation due to temperature change during transportation.
Sensory evaluation of products:
The appearance of the product is milky yellow, the woody aroma of vanilla is accompanied by the original taste of milk, and the taste is dense and refreshing, and the mouth is good.

Product Images

Please briefly describe how your product communicates with consumers

From the portrait of consumers, it is more inclined to female consumers; Consumption scene: consumers who buy ice cream often choose ice cream as snack food in social occasions such as parties and dates;
Motivation to buy: 77.4% consumers choose to eat ice cream because the weather is too hot, cooling down and relieving summer heat, followed by dessert, adjusting their lives and rewarding themselves and indulging themselves.
Health awareness: With the rise of the concept of health, more and more consumers tend to choose low-sugar and low-fat ice cream products. After 90 s and 95 s, the population has a higher preference for low sugar and low fat.
On the packaging of the product, Tetra Pak with better light protection was selected, and the 1L package was suitable for matching ice cream equipment, which was convenient to use.
In terms of marketing activities, offline products are promoted through catering exhibitions and dealer activities. Online to reach consumers through catering professional evaluation or small red book.
Deliver "0 trans fatty acids" and delicious raw materials for ice cream products to consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-1

Target Consumer

Love ice cream for many ages (after 70-00), and love desserts.

Weight/Volume per Pack

1L*12支

Price per Item

140元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 经销商

Market Performance

无