Company Website
https://www.yili.com/
Company Introduction
Group Introduction
Yili ranks among the Global Dairy Top 5 and has sustained an undisputable position of No. 1 in Asia for ten successive years. Yili is also China’s largest dairy producer, offering the largest number of products.
Thanks to its exceptional product quality, leading service capabilities and comprehensive capacity for sustainable development, Yili is well-respected and received among global event organisers, national and local governments and the public. Yili was selected to serve as the exclusive supplier of dairy products and services at major international events, including the Beijing 2008 Olympic Games, the Expo 2010 Shanghai China, the G20 2016 China, the 2019 7th CISM Military World Games, and the Beijing 2022 Winter Olympic Games, and the Asian Games Hangzhou 2023. Yili has also become a partner of the World Economic Forum, the Boao Forum for Asia, and the World Internet Conference.
Product concept, highlights and added value
Xujuanhuan Cashew Milk Ice Cream is an ice cream product positioned as a high-end product line, mainly made with raw milk as the main ingredient. The product structure is a mixture of milk ice cream and rich whole cashews; Cashew nut volume exceeds one-third of the product; The full nutty aroma and rich milk aroma fill the mouth in one bite, truly achieving a super high value sensation that can be seen and eaten.
Selecting high-quality dairy ingredients such as raw milk and cream as ingredients to give the product a rich and natural milk flavor; When designing the formula, the addition of sucrose was reduced, and low calorie sugar substitute materials and background independent sweetness enhancement technology were used to improve the sweetness of the product, truly achieving the goal of reducing sugar without reducing sweetness. In addition, the formula contains 4% dietary fiber, which is very friendly to people with body management, obesity and diabetes. For sandwich nuts, whole cashews are chosen, and patented technology is used in cashew processing to ensure the crispy and fragrant taste of cashews in ice cream.
This product breaks through the technical bottleneck in the industry in terms of process implementation, and through equipment and process innovation, for the first time achieves fully automatic addition of rich large grain nuts.
In terms of sustainable development, product design is more in line with consumers' pursuit of nutritious and healthy food. High quality raw materials are preferred, all of which are non genetically modified. No sweeteners, no colorants, and no preservatives are added to the product. The packaging material adopts environmentally friendly, lightweight, integrated recyclable packaging film to reduce waste. Authentic dairy ingredients and nuts meet consumers' dual needs for deliciousness and health.
Product Images
Please briefly describe how your product communicates with consumers
In the current environment of cautious consumption, high-end cold drink products not only need to choose the best ingredients to meet consumers' taste buds, but also have high-value, perceptible, and cost-effective features, which can provide consumers with certain emotional value and believe that they are worth it.
Therefore, it is recommended to use raw milk as the main ingredient in the light milk cashew nut sandwich ice cream, and the product structure is a mixture of milk ice cream and rich whole cashew nuts; The full nutty aroma and rich milk aroma fill the mouth in one bite, truly achieving a super high value sensation that can be seen and eaten.
Selecting high-quality dairy ingredients such as raw milk and cream as ingredients to give the product a rich and natural milk flavor; When designing the formula, the addition of sucrose was reduced, and low calorie sugar substitute materials and background independent sweetness enhancement technology were used to improve the sweetness of the product, truly achieving the goal of reducing sugar without reducing sweetness. In addition, the formula contains 4% dietary fiber, which is very friendly to people with body management, obesity and diabetes. For sandwich nuts, whole cashews are chosen, and patented technology is used in cashew processing to ensure the crispy and fragrant taste of cashews in ice cream.
This product breaks through the technical bottleneck in the industry in terms of process implementation, and through equipment and process innovation, for the first time achieves fully automatic addition of rich large grain nuts.
In terms of sustainable development, product design is more in line with consumers' pursuit of nutritious and healthy food. High quality raw materials are preferred, all of which are non genetically modified. No sweeteners, no colorants, and no preservatives are added to the product. The packaging material adopts environmentally friendly, lightweight, integrated recyclable packaging film to reduce waste. Authentic dairy ingredients and nuts meet consumers' dual needs for deliciousness and emotional value.
Product Images
Ingredients List Photograph
Launch Date
2025-1
Target Consumer
Consumers aged 25-40 are mainly white-collar workers, with a higher proportion of women than men
Weight/Volume per Pack
80g
Price per Item
11.9元/支
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
/