Company Website

https://proteadrinks.com

Company Introduction

protea is a Hong Kong-based brand dedicated to creating the next generation of protein beverages. With high-quality clear whey and natural tea ingredients, we provide a more refreshing option of sport nutrition for those who strive to live a healthier life.

Product concept, highlights and added value

protea’s innovation lies in its unique ingredients, flavors, and healthy formulation. The drink achieves a flowing, transparent consistency, breaking away from the traditional image of thick and heavy whey-based drinks by using clear whey protein.
The special ingredients and techniques used in protea create a pure tea experience with no milk taste. It relies solely on natural jasmine green tea to bring out the tea’s rich aroma, bitterness, and aftertaste, ensuring a more authentic flavor profile without any artificial flavoring.
Each bottle of protea contains 20g of protein, offering a convenient and efficient way for consumers to supplement their protein intake. protea is free from sugar, fat, and lactose, making it an ideal choice for the lactose-intolerant population in Asia and for consumers pursuing a healthy, low-calorie lifestyle. Our product also contains no preservatives, ensuring that every bottle is healthier and more natural.
Tea-flavored clear protein drinks are quite rare in the market, and our product fills this gap by offering a refreshing, healthy choice that caters to both flavor and nutritional needs.

Product Images

Please briefly describe how your product communicates with consumers

We always begin by understanding consumers' needs and attitudes, engaging with them through various channels to create meaningful interactions. To gain deeper insights into consumer preferences, we host booth events at various gyms, where we engage directly with our target audience to discuss their product experiences, such as taste, packaging, and other aspects. Through these events, we actively gather feedback to ensure that our offerings align with their expectations. Additionally, we participate in events like the HYROX World Series, a global fitness competition, where we showcase our products and engage with consumers face-to-face, attracting a large audience of fitness and health-conscious individuals.
We also conduct sensory tests with select consumers, allowing us to refine the product based on their preferences and identify the direction for future development. These interactions not only help us understand consumers' taste preferences but also enable us to optimize various aspects of the product to provide a better experience.
Online, we have run a series of marketing campaigns across social media and digital platforms, using these interactions to share our health-conscious brand message and the unique benefits of our product. These efforts not only reinforce our brand's commitment to health but also strengthen the connection with our consumers. By focusing on their lifestyle and health needs, we incorporate their feedback into our product development, packaging design, and marketing activities to ensure our products truly meet their expectations and desires.

Product Images

Ingredients List Photograph

Launch Date

2024-7

Target Consumer

Target audience includes fitness enthusiasts and health-conscious professionals, offer light, natural, low-calorie protein drinks for the public.

Weight/Volume per Pack

500g (491ml)

Price per Item

27元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Hong Kong and Singapore

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

N/A