Company Website

https://www.ystco.com.cn/productMother

Company Introduction

Mother Food (Anji) Co., Ltd. is one of the industrial companies under the Yangshengtang Group. It was established in 2004, with its headquarters located in Hangzhou City, Zhejiang Province, and the production base is situated in Anji Economic Development Zone, Huzhou City. It is a large-scale food enterprise mainly engaged in the development, research and production of "room temperature aseptic rice", "beef" and "candy" products. The company's main products include Mother's mixed grain rice, Mother's instant hot new rice, Mother's beef series of snack foods and Qingzui series of candies. In the past two decades, the Mother brand, as well as Nongfu Spring, Growth Happiness and Yangshengtang brands under the Yangshengtang Group, have become household names and deeply loved by consumers because of their high-quality products.

Product concept, highlights and added value

【Ingredients】: ① One bowl of rice contains 12 kinds of coarse cereals, including 8 kinds of coarse cereals and 4 kinds of beans. It complies with the recommendations of "Chinese Dietary Guidelines (2022 Edition)": Have a diverse diet and consume more than 12 kinds of foods on average every day. Adhere to a balanced dietary pattern with grains as the staple, consuming 200 - 300g of cereal foods per day, among which 50 - 150g are whole grains and mixed beans. Based on the above principles and various coarse cereal raw materials collected, evaluated, and investigated, the R & D personnel ensure a scientific proportion. ② Each ingredient is inspected and evaluated on-site at the place of origin. Suitable varieties of coarse cereals are screened out from hundreds of raw materials, and then the optimal processing methods for each type of coarse cereals are matched, so that they can be cooked evenly and ensure a delicious taste. ③ We have our own Northeast China rice planting base, which strictly adheres to the quality control standards of Nongfu Spring. We have cooperated with the Academy of Agricultural Sciences on black and white kidney beans, directly placing orders for the cultivation of fine varieties.
【Flavor】: As a daily staple food mainly consisting of grains and beans, it should be both healthy and delicious, because only delicious food can be eaten for a long time. Mother's multi-grain rice has a 1:1 ratio of refined grains to coarse grains, with a combination of grains and beans, presenting a rich and layered texture, and every grain is soft, glutinous, and fragrant.
【Technology】: It has the first aseptic rice production line in the country and was the first to launch the first aseptic rice product in China, breaking through the technical bottleneck of additive-free rice in China. Mother's multi-grain rice contains no preservatives or additives. The ingredient list only includes water, original grains, and beans, maintaining the texture, aroma, and nutritional elements of the coarse cereals on the basis of safety and sterility.
【Packaging】: All packaging materials of this product are made of food-grade, microwave-safe, and high-temperature-resistant materials (bisphenol A-free). Even in high-temperature environments such as a microwave oven, no harmful substances will be generated, ensuring safety. Meanwhile, the lunch box uses 7-layer high-barrier packaging materials, which effectively block oxygen and moisture, ensuring that the product can be stored in a sterile environment at room temperature for 6 months.
【How to Eat/Use】: It is ready to eat after 2 minutes of microwave heating; no need for refrigeration, store at room temperature.

Product Images

Please briefly describe how your product communicates with consumers

Mother’s Multigrain Rice is committed to providing a new solution of multi - grain rice for those who have a need for coarse grains but lack the time or skills to prepare them.
【Consumer Insights】With the rapid development of Chinese society today, significant changes have taken place in China's population (aging) and family structure (an increase in one - person households). Meal habits have also changed accordingly. People are paying more and more attention to the health of their daily diet. Coarse grains are rich in nutrients such as dietary fiber, vitamins, and minerals, and have functions such as reducing blood sugar and blood lipids and promoting intestinal peristalsis, which highly meet people's needs for a healthy diet.
Before the product was launched, the meal R & D team of Mother and the market research team of Yangshengtang Group conducted in - home interviews with consumers who had a demand for coarse grains in Shanghai. It was found that the production process of multi - grain rice is cumbersome. Making it by oneself in daily life is time - consuming and labor - intensive. Also, since multi - grain rice is usually composed of various grains and beans, different types often have different requirements for soaking, cooking, and heat control, making it difficult to achieve a delicious taste. Moreover, there are a wide variety of coarse grains. When making it by oneself, on the one hand, it is impossible to ensure whether the purchased raw materials are of high quality, and on the other hand, it is impossible to ensure a scientifically and nutritionally balanced combination during cooking.
【Product R & D and Design】The ingredients are only water, grains, and beans, achieving truly complete additive - free. There are 8 grains + 4 beans with a scientific proportion. It can be eaten after 2 minutes of microwave heating, requires no refrigeration, and can be stored at room temperature.
【Product Packaging Design】The appetite - appealing effect is achieved by real - shot images of the multi - grain rice contents. Twelve kinds of grains and beans are presented on the packaging as one of the main visuals in a unique and intuitive way, allowing consumers to clearly see the product ingredients at a glance. The overall color scheme of the packaging uses apricot and warm tones, which not only matches the product attributes but also echoes the close connection between the growth of coarse grains and the earth.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

Pan-cereal-consuming groups: Health-conscious moms and white-collar workers; Senior cereal-consuming groups: Fitness enthusiasts, people with general blood sugar control needs, and those for diabetes prevention.

Weight/Volume per Pack

180g

Price per Item

9.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

It was first launched on e - commerce platforms on May 20, 2024. During the Double 11 in 2024, it ranked first in the 40 - 60 yuan price range in the convenient rice industry on the Douyin platform, with a repurchase rate of 40.61%.