Company Website

www.amway.com.cn

Company Introduction

Amway (China) established in 1995, it is a wholly-owned subsidiary of the global direct selling company Amway Corporation. After nearly 30 years of development, its operational areas now cover across the country, making China Amway's largest market globally. Since its inception, Amway (China) has received widespread recognition and praise from all sectors of society, having accumulated a total of 10,755 awards by the end of 2023, including 877 national-level awards. In 2023, based on corporate strategic positioning of "In China for China" and aligning with the national strategic opportunity of "realizing people's aspiration for a better life," Amway (China) further upgraded its strategy for health wellness by introducing the value proposition of the "Flower of a Better Life." It is committed to transforming the company into "the preferred entrepreneurial platform for the most trusted provider of solutions for a better life and the promoter of a better life for consumers"

Product concept, highlights and added value

The dietary habits of Chinese people often lean towards high-carbohydrate foods. Besides the regular three meals a day, desserts, milk teas, and other sources also contribute significantly to sugar intake. To cater to the demand for healthy beverages among Chinese consumers, Nutrilite has meticulously crafted the Nutrilite TCM Glucose Balance, aiming to provide a healthier and more diverse choice for the nation. Drawing on thousands of years of wisdom, combined with the Smart Hub (Amway AI Technology), Nutrilite TCM Glucose feature specially researched formulas, patent-pending extraction methods, and four selected herbal plants that serve both as food and medicine. Through scientific experimentation, they are beneficial to sugar metabolism health. 1. Scientifically Effective Formula: Firstly, with a legitimate and time-honored origin, the Amway research team delved into ancient Chinese medical texts to uncover traditional wisdom in search of natural ingredients that can improve glucose metabolism health. In traditional Chinese medicine (TCM) theory, abnormal glucose metabolism falls under the category of "Xiaoke" (excessive thirst and consumption of water). Researchers reviewed numerous ancient prescriptions for treating Xiaoke and the core Chinese herbal medicines within these prescriptions, prioritizing herbal plants that serve both as medicine and food among those capable of improving Xiaoke. Secondly, safe and effective, empowered by technology, the team utilized the Smart Hub, a digital platform for Chinese herbal medicines based on artificial intelligence and big data established by the Amway Innovation Center, to analyze and select these herbs with potential to improve blood glucose metabolism. Ultimately, Mulberry Leaf, Dark Plum, Fenugreek Seed, and Cinnamon —four herbal plants that serve both as medicine and food—were chosen for long-term care and reassuring nourishment. 2. Premium Ingredients with Optimal Cultivation: Liucheng White Mulberry, with a thousand-year history of edibility, boasts an extraction process that has obtained national patent authorization, resulting in higher active ingredient content. Luoding Cinnamon, a genuine geographical indication product certified by the country, is another high-quality ingredient. Both ingredients are sourced from Nutrilite-certified farms. 3. Scientifically Proven Formula Combination: The combination of ingredients has undergone scientific experiments, demonstrating benefits in improving insulin resistance and stabilizing blood glucose levels. Experimental papers have been published in renowned domestic and international journals. 4. Product Dosage Form: Available in stick packs, suitable for various scenarios. Simply tear open and drink anytime, anywhere, making it more portable and easier to share.

Product Images

Please briefly describe how your product communicates with consumers

Chinese dietary habits have traditionally leaned towards high carbohydrate intake, not only in meals but also in daily foods such as desserts, milk teas, and fruits, all laden with "obvious" sugar. However, what warrants greater vigilance are the "hidden sugars" lurking in foods like dried fruits and sauces, which silently affect our health just as much. With the growing awareness of health, modern people are increasingly pursuing the wellness philosophy of medicine and food being of the same origin.
Against this backdrop, Nutrilite TCM Glucose Balance has thoughtfully crafted a beverage specifically for sugar metabolism health, tailored to meet the health needs of Chinese people. Nutrilite has drawn upon millennia of wisdom in alleviating thirst and combined it with the Amway Artificial Intelligence System - the the Smart Hub, to develop a specialized formula and patent extraction process. Four traditional herbs - mulberry leaf, dark plum, fenugreek seed, and cinnamon - have been meticulously selected, all of which are excellent choices for both medicine and food. Furthermore, the beverage comes in a convenient stick packet format, which is not only easy to carry but also simple to share, perfectly aligning with the portable and social lifestyle pursued by contemporary people.

Product Images

Ingredients List Photograph

Launch Date

2025-2

Target Consumer

Populations with potential blood sugar risks、 Populations with a need for sugar management such as Individuals pursuing "Anti-glycation" and "Fitness"

Weight/Volume per Pack

10g/包x30包

Price per Item

388元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

其他销售渠道 直销

Market Performance

NA