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Product concept, highlights and added value

In line with the growing trend of pursuing a healthy lifestyle, we have meticulously developed this organic A2 milk. Sourced from natural A2 cows, the milk produced contains unique A2β-casein, which is easier for the human body to digest and absorb compared to the common A1β-casein. This helps reduce the burden on the digestive system, making it suitable for people of all ages.
What sets this product apart is its fully organic production process. From the pasture to the table, every step strictly follows organic standards, ensuring no chemical additives or pollution, while preserving the purest nutrients and flavors of the milk. We have carefully selected 100 A2 cows, raising them individually with great care, producing only 1,000 boxes of organic A2 milk per day. Additionally, we employ ESL (Extended Shelf Life) technology to retain the milk's original flavor, ensuring that every drop is naturally sweet and fresh, safeguarding consumers' health with every sip.
Each box of our organic A2 milk has a unique code, so that users can rest assured that it can be traced. Because only 1,000 boxes are produced per day, in order to protect the rights and interests of users, we have specially launched a milk card product, which allows users to enjoy periodic door-to-door delivery services after opening the card, without worrying about out-of-stock/out-of-stock.

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Please briefly describe how your product communicates with consumers

In the context of the epidemic, the nutritional dietary guidance issued by the National Health Commission and the functional education of dairy products supplemented by experts from all walks of life have made consumers pay more attention to high-quality and nutritious dairy products. Immunity, gut and sleep issues are the top three health concerns of consumers, with 49% of consumers saying they would improve their health by drinking dairy products (Isop).
With the increase in the quality of life and health needs of Chinese people, coupled with the impact of the natural environment, the discharge of haze, pesticide residues, nuclear wastewater, and the demand for organic food will gradually expand, people are paying more and more attention to food safety issues.
The post-90s and post-95s generations pay more attention to the personalized and refined needs of children, and the consumption upgrade trend of maternal and infant products is obvious, showing a trend of high-end and differentiation in general.
From the comment section of major brands of A2 fresh milk, it can be found that children who drink more people and people who are lactose intolerant can find it. In addition, after the age of 3, entering the critical period of children's growth, the demand for "letting the baby get more nutrition" and "entering the kindergarten to improve higher immunity" continues to increase, and the proportion of 4-stage milk powder and professional children's milk powder continues to increase. There are a lot of A2 stage 4 milk powder on the market, and stage 4 is mainly for children over 3 years old. Children over 3 years old can drink fresh milk, which is relatively easier to digest than milk powder (the processing of milk powder will cause casein particles to become thinner, which is more difficult to digest than cow's milk). Organic A2 milk is not only friendly and easy to absorb, but also organic from farm to table, so that users can rest assured, each box of milk has a unique code, traceability and more reliable.

Product Images

Ingredients List Photograph

Launch Date

2024-11

Target Consumer

The target users are mainly high-tier cities, married, and Kochi women, and their children are mainly aged 2-14 years old. Buyers are concentrated in 31-40 years old, and there is a high proportion of children over 2 years old.

Weight/Volume per Pack

280mL

Price per Item

19.9元

Storage requirements

冷藏（0-4℃）

Marketing Area

OLE & Membership Channels

Distribution Channels

大型商场 Shopping Mall