JUNEYAO HEALTH WERDERY MEIRIMEIMENG_JUNEYAO HEALTH_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

JUNEYAO HEALTH WERDERY MEIRIMEIMENG

Dairy | Yogurt, Lactic Acid Bacteria Drink

JUNEYAO HEALTH

Company Website

https://www.juneyaodairy.com

Company Introduction

JUNEYAO HEALTH is an innovation enterprise that focuses on functional probiotics and offers a range of fermented milk drink. In August 2020, JUNEYAO HEALTH successfully landed on the A-share capital market.
JUNEYAO BIOGROWING is one of the largest professional probiotic factories in Asia, with a resource library of more than 4000 probiotic strains with independent intellectual property rights. It has published over 100 scientific research papers at home and abroad, applied for more than 70 invention patents and utility model patents, and its business has expanded to more than 70 countries and regions around the world.
JUNEYAO HEALTH has established a diversified brand matrix consisting of four sub brands: Juneyao Health, Werdery, BIOFANCY, and DR PRODAILY. The patented functional strains have been applied to the entire brand line to meet the needs of consumers in different segmented categories and provide comprehensive health solutions for people.

Product concept, highlights and added value

1) Scientific formula: Meirimeimeng contains a scientifically formulated deep sleep formula that combines GABA, tea theanine, and the "Eastern Sleeping Fruit" sour jujube kernels, aiming to provide consumers with a more peaceful and comfortable night.
-Stress relieving factor: Each serving contains 100 mg of GABA and 20 mg of theanine, formulated in the optimal ratio of 5:1. This ratio has been experimentally verified to effectively relax the mind, alleviate anxiety, and promote a deeper level of sleep experience.
-Sleep Comfort Factor: A carefully selected ingredient under the concept of "medicine and food sharing the same origin" - sour jujube kernel, which has been considered a natural ingredient for calming the mind and aiding sleep since ancient times. It can not only help improve sleep quality, but also make consumers feel refreshed when they wake up.
2) Exclusive Core: Adding JUNEYAO BIOGROWING Common Core “JL-1”, “LA-G80”, and “BL-G101”, which can can promote intestinal microbiota balance, efficiently optimize the operation of the gut brain axis, and promote the secretion of sleep aid substances in the body.
3) Synergistic Enhancement: Specially added is the exclusive patented strain of Lactobacillus plantarum J26 developed by JUNEYAO HEALTH for 20 years, which has high GABA production ability and a yield of up to 108mg/100g. (Patent number: ZL 2012 1 0552498.3）
4) Clean & Healthy: 0 sucrose, 0 fat, 0 added pigments, 0 added preservatives, 0 estrogen. One bottle contains only 17.62 calories. It is suitable for consumption during the weight loss period and conforms to the market trend of healthy formulas, meeting consumers' demands for dietary health.

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Please briefly describe how your product communicates with consumers

In China, over 500 million people suffer from sleep disorders, with three-quarters of people falling asleep after 11 o'clock and nearly one-third of people only sleeping after 1 o'clock in the morning. 71.5% of people experience sleep problems due to high work pressure, such as being unable to sleep, not sleeping enough, not sleeping deeply, having insufficient sleep duration and poor quality, manifested as easy awakening and lack of concentration. This seriously affects the working state and physical and mental health during the day, and improving sleep quality has become an urgent social problem to be solved.JUNEYAO HEALTH focuses on probiotics and efficacy research and development, creating a new probiotic beverage – Meirimeimeng Werdery.

Whether in product development or targeted scenarios, Meirimeimeng Werdery is highly tailored to the demands of emerging white-collar workers, aiming to solve their sleep problems. The unique core of Meirimeimeng Werdery is composed of four high-quality strains: Lactobacillus rhamnosus JL-1, Lactobacillus acidophilus LA-G80, Bifidobacterium animalis subsp. lactis BL-G101, and JUNEYAO exclusive patented strain J26. J26 has a promoting effect on the production of GABA, which is an important neurotransmitter that can help the body reduce stress and aid sleep. In addition, combining the concept of homology of medicine and food, the Oriental Sleeping Fruit Sour Jujube Kernel was added. By scientifically combining and proportioning, Meirimeimeng can achieve the best sleep promoting effect.

At the same time, in order to meet the consumers’ needs for a healthy diet, the product adopts a healthy formula with zero sucrose, zero fat, no added colors and preservatives, no dependence on melatonin and low calories, and presents the passion fruit flavor preferred by most consumers. In terms of packaging design, each bottle has a capacity of 180 ml, making it easy to carry and allowing consumers to enjoy this delicious and healthy taste anytime and anywhere.

Meirimeimeng Werdery is a comprehensive solution product designed to provide consumers with a more comprehensive selection of health sciences.

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