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Product concept, highlights and added value

Insight into consumer needs and understanding that the pain points for consumers when purchasing shrimp dumplings are small shrimp, shrimp threads, and incomplete shrimp shreds. Therefore, Chuange has developed the 007 Handmade Shrimp Series, which takes about 7g of raw shrimp from 007 meaning 0 shrimp threads and 0 shreds into the filling. Not only is the shrimp upgraded to a large whole South American white shrimp with a size of 6170/pound, but it is also different from the market. The shrimp thread is carefully removed, resulting in a cleaner and more sediment free taste. The shrimp content in the filling is ≥ 56%. One dumpling is filled with a whole large shrimp, paired with Yunnan black truffle, which is known as one of the world's three delicious foods. The black truffle has a rich taste, wrapped in shrimp, and the filling has a strong black truffle flavor. Different from the ordinary white flour used in the market, Chuange insists on using Hetao flour at 37 ° north latitude, which is the world's three major gold wheat producing areas. The essence of wheat cob is high in protein and strength, the powder is fine and white, and the taste is strong and smooth. The process is manual, and the temperature of the fingertips locks the moisture and freshness of the dough, perfectly restoring the taste of the hand-made dumplings and restoring the home flavor. Only family seasonings are used throughout the process, without additional essence, pigments, and additives. Each dumpling is made with the heart of making dumplings for the family.

Product Images

Please briefly describe how your product communicates with consumers

How can packaging capture consumers' brief stay? Funsong understands consumers' sensitivity to numbers and magnifies the selling points of the product through digitalization. The 007 digital magnification also effectively showcases the characteristics of 7g raw shrimp with 0 shrimp thread and 0 crushed shrimp on the packaging. At the same time, brown and black are used as the main colors of the packaging, corresponding to the color of black truffle ingredients and highlighting the high-end feel of the ingredients. The cross-sectional view of the dumplings also intuitively shows the filling characteristics of the product's ingredients. As the main selling point, shrimp content ≥ 56% is marked, highlighting the size and fullness of the shrimp and further demonstrating the authenticity of the ingredients. The information on the back adds three cooking methods: boiling, frying, and steaming, providing consumers with ideas for consumption.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

Senior middle-class individuals aged 31-40

Weight/Volume per Pack

240g

Price per Item

29.9/袋

Storage requirements

冷冻（-18℃）

Marketing Area

JD.com, Tmall, Ole Supermarket

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall