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中
Gallery Boo Young - Hetian Jujube Yogurt Drink
Boo Young - Hetian Jujube Yogurt Drink
Dairy | Milk Drink
Xinjiang Booyoung Dairy Co.

Company Website

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Company Introduction

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Product concept, highlights and added value

1. Meet personalized needs: The patented nipple bottle design introduced by Boo Nourish Dairy Co., Ltd. reflects a deep insight into the personalized needs of consumers. This unique bottle design is not only practical, but also gives the product a unique appearance, which meets the young consumers' pursuit of novel and unique packaging. Meanwhile, the design of Boo Nourish's patented nipple bottle has been awarded a national design patent, reflecting the company's strength in product innovation. This unique bottle design not only enhances the competitiveness of the product, but also leads the trend in the industry.
2. Visual appeal: the packaging design of the nipple bottle is simple and generous, while not losing the fun. The unique bottle design itself is a visual highlight that can quickly attract consumers' attention.
Information transfer: The name of the product, ingredients, production date and other information are clearly labeled on the package, which makes it convenient for consumers to understand the basic situation and characteristics of the product. At the same time, through the pattern and color on the package, it also conveys the brand image and concept of the product to consumers.
3. With the improvement of people's living standards, more and more consumers are focusing on healthy diet. The Hetian jujube-flavored yogurt launched by Booster Dairy uses 100% raw cow's milk for fermentation and adds Hami cantaloupe juice from a limited production area to satisfy consumers' demand for healthy and natural food.

Product Images

Please briefly describe how your product communicates with consumers

Boo Young Dairy has positioned the target consumer group of its products as young consumers who are health-conscious and in pursuit of something new. Through precise positioning, the company is able to formulate marketing strategies and promotion plans more effectively. Through a series of well-planned marketing activities, the company has strengthened its brand image of “healthy, fresh and interesting”. This brand image not only enhances the competitiveness of the product, but also strengthens consumers' sense of identity and loyalty to the brand.
In today's digital era, social media has become an important channel for corporate marketing. Booster Dairy has attracted the attention and purchase of a large number of young consumers through its promotional activities on social media platforms such as Weibo and Jitterbug. At the same time, the enterprise also cooperates with online celebrities and bloggers to carry out live streaming with products and other forms, which further enhances the popularity and sales of the products.

Product Images

Ingredients List Photograph

Launch Date

2024-3

Target Consumer

Children, adolescents and young people

Weight/Volume per Pack

348g

Price per Item

6元/瓶

Storage requirements

常温储存(Normal Temperature Preservation)

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

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