Company Website

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Company Introduction

Guangzhou Hongshi Technology Co., Ltd. is an enterprise that integrates innovative research and development of food ingredients, standardized production, marketing, and after-sales service. Its corporate vision is to "integrate global food resources and create fresh and good products for users".

Product concept, highlights and added value

Gongcai, also known as Tai Gan or Xiang Cai, has a bright green color and a refreshing texture. It has extremely high edible value and is a precious vegetable in the northern temperate zone with a history of more than 2000 years. It is a great dish for banquets and was praised as "Gongcai" during the Qianlong period of the Qing Dynasty. However, due to the high price of tribute vegetables, many unscrupulous merchants use inferior lettuce as good. Both are stem lettuce, but there are some differences in shape and nutritional content. Lettuce has a soft texture, while Gongcai has thin stems and skin, tender meat, less coarse fiber, and a more emerald green color. Gongcai made from these tall and slender plants has a green and slender texture, and a more crispy and refreshing taste. The magnificent transformation of Gongcai relies not only on its innate advantage of being tall and slender, but also on the painstaking training of "cutting leaves and skins, and using sharp knives to produce dishes" in the future. Making tribute dishes is a delicate and tiring task that tests patience and technique. QiaXiaoxian Gongcai comes from the hometown of origin - Wuzhou, Anhui. The mountains and hills of Anhui are filled with busy figures of famous farmers planting Gongcai. The suitable natural environment and geographical location improve the quality of Gongcai. Gongcai is made through a series of steps such as farm planting, careful selection, removal of old stems, manual peeling, cutting and drying, sterilization and bagging. After a series of processing, the internal chemical composition and organizational structure of Gongcai have changed, including cellulose crystallization, pectin degradation, starch gelatinization and aging, resulting in dehydration, wrinkling, increased toughness and becoming dry vegetables, ensuring natural health. It is frozen and stored before being sent out, allowing consumers to soak the product like fresh picking. Its taste is crispy and sweet, which has consumers. It is said to bite like setting off firecrackers in the ear, possessing the magic that makes people fall in love with just one bite. In the selection of tribute dishes, Qia Xiaoxian has long established close cooperative relationships with high-quality tribute dish suppliers and utilized advanced logistics technology to successfully shorten the procurement and transportation time of tribute dishes, ensuring that consumers can enjoy fresh and delicious tribute dishes at lower prices, while also helping the economic development of source suppliers.

Product Images

Please briefly describe how your product communicates with consumers

The carefully crafted Gongcai is delicious, but the price can only be described as "expensive" in one word. In hotpot restaurants, the price of a piece of Gongcai ranges from 19 to 25 yuan. From a wholesale price perspective, the price of 1 kilogram of Gongcai is basically over 30 yuan. However, Qia Xiaoxian's mechanism of 29.9 yuan for 5 packs of 50g Gongcai is equivalent to 250g of fresh Gongcai after soaking, and 29.9 yuan can buy two and a half pounds of Gongcai, greatly reducing the price of Gongcai. The owner has a high cost performance ratio. In order to provide consumers with a more intuitive view of the product, we have designed hollowed out windows on the packaging, allowing them to immediately feel the freshness of the vegetables. The integration of brand IP also increases the fun of agricultural products. Through unique packaging design and creative elements, the product stands out among many competitors, breaking the traditional inertia of dry goods categories and forming a differentiated competitive advantage. Qia Xiaoxian Gongcai is dried by natural sun drying, eliminating moisture and retaining nutrients. Due to its high foaming rate, green additives, and crisp and refreshing taste, it has won unanimous praise and repurchase from consumers, allowing them to enjoy affordable and reliable agricultural products at home, catering to the modern consumer's healthy eating concept. The soaking of Gongcai is simple, making it easy for kitchen novices to handle fancy cooking. It is a must-have for hotpot, refreshing and satisfying when mixed, and sweet and refreshing when stir fried. Many consumers also spontaneously share Gongcai recipes on social media, sparking a trend of Gongcai cooking. At present, in China's social media platforms, the "social+e-commerce" model is relatively easy to achieve content drainage, customer retention, and conversion. Brands formulate targeted marketing strategies and promotion mechanisms, and display product features and cooking methods through short videos, live broadcasts, graphics, and other content to attract the attention and purchase of target consumer groups.

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

20-25 year old life enthusiasts and 26-35 year old family shopping decision-makers

Weight/Volume per Pack

50g

Price per Item

11元/包

Storage requirements

冷藏（0-4℃）

Marketing Area

Across China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

QiaXiaoxian uses its own live broadcast talent resources to make tribute dishes frequently appear in the live broadcast rooms of various types of anchors, and the talent marketing strategy makes tribute dishes and other brand products open a significant gap, so that the transaction data of tribute dishes is stable and upward, creating a large single product matrix, and realizing the large single product strategy from "0 to 1". The products have been jointly recommended by Li Jiaqi, Luo Yonghao, Lin Yilun, Bee Surprise Club, Hu Ke, Ming Dao, Chen Jie KK, Da Zuo and many other head celebrities, and in 2024, the double 11 and double 12 Li Jiaqi live broadcast room will be sold out on the spot, with more than 100,000 pieces sold in a single link, and the purchase users are mainly in Beijing, Shanghai, Zhejiang, Guangdong, Jiangsu and other first-tier/new first-tier cities, led by women aged 26-35, and the overall repurchase rate has reached more than 25% so far. The monthly sales data of the product has grown steadily, According to statistics, the total GMV of tribute menu products in 2024 will reach 21.59 million, with sales of about 1.43 million in January, about 1.54 million in February, about 1.56 million in March, about 1.6 million in April, about 1.77 million in May, about 2.57 million in June, about 1.88 million in July, about 1.96 million in August, about 1.99 million in October, and about 2.86 million in November. Sales in December were about 2.43 million. QiaXiaoxian will continue to deepen the industrial supply chain, give full play to its own advantages, lead industry innovation, and fly higher and farther on various subdivisions under the two-wheel drive of B2B & B2C.