Company Website
www.happyfood.cn
Product concept, highlights and added value
As an imported product, cheese, though rich in nutrition and flavorful, has not been widely accepted by Chinese consumers due to its unique fermented taste. The founder of Sherlock also noticed this phenomenon. After multiple visits to the Japanese and Korean markets, he found that the cheese industry in these countries had encountered similar challenges but had successfully overcome them by integrating cheese with local traditional flavors. Innovative cheese snacks were developed to cater to the needs of local consumers in various consumption scenarios, making cheese products widely accepted and popular among the people. Among them, smoked small cheese sausage is a classic product in the market that has been popular for decades. It is rich in flavor and made from nutritious and healthy ingredients, making it very suitable for the current trend of light eating and a favorite snack for local young people to enjoy with alcohol. Out of his love for cheese, the founder of Sherlock has always wanted to combine this exotic cheese snack with Chinese flavors to create a cheese snack that Chinese people will love, realizing an affordable luxury alternative.
After investing heavily and spending five years on countless rounds of research and development, the Sherlock team innovatively iterated and upgraded this classic product: using Cheddar cheese from New Zealand as the main ingredient, wrapped in collagen casing from Australia, and combined with Italian vacuum boiling technology, they created a unique high-calcium, high-protein crispy cheese snack for Chinese people. The rich cheese flavor is combined with the crispy texture of the casing, creating a familiar yet novel culinary experience.
Product Images
Please briefly describe how your product communicates with consumers
In the research and development phase, we conducted in-depth investigations into the lifestyle scenarios and needs of trendsetting white-collar workers and seasoned middle-income earners. This demographic pursues a quality life and enjoys indulging in light drinking during leisure moments amidst their busy schedules, yet often struggles to find suitable alcohol pairings. Many commercially available snacks for alcohol pairing are oily or come in excessive portions, leading to concerns about weight gain after consumption. They prefer精致 and nutritious options. In response to this, we meticulously developed Crispy Cheese, a compact and exquisite snack perfect for pairing with alcohol in daily life. Made with New Zealand cheese and Australian collagen casing, it is high in calcium and protein. We innovated on taste to better suit Chinese eating habits, enhancing the harmony between cheese and alcohol, thus satisfying consumers' dual pursuit of deliciousness and health while alleviating their concerns about weight gain from overeating.
In this fast-paced era, every moment deserves to be cherished. Sherlock Crispy Cheese comes in individual packaging, allowing deliciousness to accompany you anytime, anywhere. With just a gentle tear, you can savor the rich and crispy flavor of the cheese. The outer packaging adopts a classic American style design, a perfect fusion of retro tones and modern design techniques, creating packaging that is both vintage and fashionable. The orange-brown and black color scheme a spark of style and vitality. The yellow Crispy Cheese stands out against a dark plate, making it unforgettable at first sight. The clean and bright layout not only highlights the product's features but also conveys a free-spirited and casual lifestyle attitude.
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
18-24-year-old females from Generation Z
Weight/Volume per Pack
36g
Price per Item
24.9元/2包
Storage requirements
冷藏（0-4℃）
Marketing Area
South China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS