Company Website
www.happyfood.cn
Product concept, highlights and added value
The founder of Sherlock has always adhered to the goal of creating cheese snacks that appeal to Chinese consumers and offering an affordable luxury alternative, never ceasing in his exploration of culinary delights. Following the successful launch of the Cod Cheese Slices, the brand founder was not content with the status quo and was determined to take another step forward on the path of innovation, continuously bringing consumers unique and delicious snack experiences.
Chaoshan, this magical land known as the culinary capital, boasts not only abundant seafood resources but also a profound culinary culture. Chaoshan dried radish, which carries the deep attachment of the Chaoshan people to the taste of their hometown, is beloved by locals for its unique flavor of saltiness, fragrance, and crispiness. It also inspired the founder of Sherlock to innovate. Thus, a challenging journey of research and development began. After countless attempts and adjustments, the R&D team carefully selected high-quality ingredients such as Alaskan deep-sea cod and New Zealand Cheddar cheese, combined them with Chaoshan dried radish that reflects regional characteristics, and utilized Italian vacuum boiling technology to cleverly blend traditional and trendy culinary elements. The result is a snack that combines the delicious flavor of cod, the salty, fragrant, and crispy taste of dried radish, and the rich and creamy texture of cheese, offering a rich array of flavors and textures that simultaneously satisfies young people's pursuit of freshness and unique taste.
Product Images
Please briefly describe how your product communicates with consumers
Through research, we have discovered that young people today pursue fresh and unique tastes while also emphasizing healthy eating. Therefore, we have combined classic cheese snacks popular in Japan and South Korea with Chaoshan's specialty dried vegetables (caipu), using deep-sea cod and New Zealand cheese as ingredients to create a product that not only satisfies young people's desire for novel flavors but is also rich in calcium and high in protein. Considering the fast-paced lifestyles of young people and their high demands for convenience, we have adopted individual packaging that allows consumers to easily grab and enjoy the product during breakfast, as a light snack in the afternoon, or whenever they feel like indulging with a drink. This packaging design aligns with the convenient lifestyle pursued by young people.
The individual packaging of the Cod Cheese Sticks is lightweight and portable, perfect for enjoying anytime, anywhere, fully catering to the consumption habits of the younger generation who like to "eat wherever they go." This product is not just a treat for the taste buds but also an exemplar of contemporary trendy snacks, conveying a lifestyle attitude of youth, vitality, and freedom through its clean and bright design. The packaging design features a bright yellow hue as its main tone, conveying the vibrant texture of cheese, with a backdrop incorporating classic cheese patterns that immediately captivate consumers' attention. The addition of ocean blue elements complements the "cod" aspect of the product. The contrast between warm and cool colors creates a strong visual hierarchy, and the dynamic black cheese stripe patterns on the packaging add a sense of movement and tension to the overall design.
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
18-24-year-old females from Generation Z
Weight/Volume per Pack
50g
Price per Item
35.9元/2盒
Storage requirements
冷藏（0-4℃）
Marketing Area
没有
Distribution Channels
电商 E-commerce