Company Website

https://pepsico.com.cn/

Product concept, highlights and added value

As an international expert in Oats, Quaker has deeply rooted its brand positioning in gut health, continuously exploring the functional benefits of oats for gut health.

Quaker Fermented by Probiotics Instant Oats features Quaker’s unique "fermented oat powder," which not only provides easily absorbable small molecules with functional benefits but also introduces the distinctive "fermented oat" flavor. This offers Chinese consumers a refreshing and novel oatmeal experience.

Quaker's Specialized Probiotic Fermented Oat Powder: Small Molecules, Easier Absorption
• Quaker’s special probiotic fermented oat powder is fermented and developed through a 24-hour constant-temperature slow fermentation process using five key probiotics: Limosilactobacillus reuteri, Lactobacillus plantarum, Lactobacillus acidophilus, Streptococcus salivarius subsp. Thermophilus, and Lactobacillus delbrueckii subsp. bulgaricus.
• It contains Quaker's next-generation fiber innovation, "Fiber Q Ultra": Small Molecules, easy absorption.*
(*Some macronutrients in Quaker’s probiotic fermented oat powder are broken down into smaller molecules during fermentation, making them easier to absorb.)

Breaking the Bland Oatmeal Stereotype with Unique Flavors
• Distinctive Osmanthus Malt Flavor: Made with selected osmanthus flowers, offering a refreshing floral aroma. The innovative malt flavor, free of alcohol, delivers a "captivating" fragrance with a subtle sweetness.

Quaker Fermented by Probiotics Instant Oats comes in an elegant box packaging with individually wrapped sachets inside. The refined design exudes a high-end appeal, catering perfectly to consumers' various consumption scenarios. With a single serving per sachet, it is convenient for both home use and on-the-go consumption at the office, school, or other locations. Simply add hot water, and it's ready to enjoy in just three minutes. Additionally, the box features a specially designed top slot for easy storage and space efficiency. The packaging can also be repurposed as a household storage box, promoting sustainability and environmental friendliness. The packaging design not only reflects Quaker’s commitment to quality but also thoughtfully considers the practical usage scenarios and overall experience of consumers.

Product Images

Please briefly describe how your product communicates with consumers

Consumers are increasingly prioritizing the health benefits of food. They seek not only delicious products but also options that promote their well-being. Among various health concerns, gut health stands out as a top priority. For most consumers, oats are strongly associated with gut health. At the same time, as probiotics become more mainstream, consumer awareness and willingness to purchase related products are steadily rising.

Based on consumer needs, Quaker has specialized in fermentation technology, focusing on gut health to continuously expand its product line. By developing Quaker Fermented by Probiotics Instant Oats, Quaker enables consumers to enjoy delicious flavor while ensuring easy nutrient absorption.

Product Images

Ingredients List Photograph

Launch Date

2024-10

Target Consumer

Sophisticated mom, who will buy good quality product for self and their families

Weight/Volume per Pack

1kg (40g x 25)

Price per Item

59.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China ( Sam's club)

Distribution Channels

其他销售渠道 山姆

Market Performance

Exclusively launched at Sam's Club, it quickly became a trending product in the instant oatmeal category that month. Within three months of its release, it garnered over 30 million views on Xiaohongshu, with more than 100,000 users actively discussing and engaging with the product.