JIUR grape pulp juice drink_Shandong Bingzu Food Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

JIUR grape pulp juice drink

Beverage | Fruit& Vegetable Juice and Fruity Drink

Shandong Bingzu Food Co., Ltd

Company Website

http://www.jiurisp.com/

Company Introduction

Shandong Bingzu Food Co., Ltd. is affiliated to Shandong Shikecun Holding Group. Founded in 2009, it is a leisure food company integrating product research and development, import and export trade, product marketing, channel and supply chain, and brand building.

Product concept, highlights and added value

Adhering to the concept of "natural, pure and healthy", we are committed to providing consumers with juice drinks that are both delicious and nutritious. We add real grape pulp, striving to restore the true flavor of grapes and incorporate the gifts of nature into every bottle of juice.
We adopt the world-leading new aluminum can (New Bottle Can) pulp canning technology, add NFC juice, with a total juice content of ≥30% (including ≥5% grape pulp content), and use post-pasteurization technology. This not only extends the shelf life but also makes the aroma more integrated and mellow. We have innovatively increased the amount of pulp added, allowing consumers to chew real pulp with every sip. The rich grape aroma is fresh and sweet when entering the mouth, and the real grape pulp brings a rich texture, making the layers of the juice distinct.
The product packaging uses a new type of aluminum can (New Bottle Can), which has a novel appearance, is environmentally friendly and durable, and is convenient to carry. The new aluminum can is a new type of packaging material made of coated aluminum, using dry forming technology. During the production process, there is no need for cleaning and drainage, making it more environmentally friendly. The new screw-top aluminum can can effectively isolate light and oxygen, maintaining the original nutrition and flavor of the juice. It is convenient to carry and can be opened at any time to enjoy the deliciousness. The packaging design incorporates fashionable green grape elements, with bright colors, making it highly recognizable on the shelves and attracting the attention of young consumers.

Product Images

Please briefly describe how your product communicates with consumers

This product is targeted at high-end catering channels, convenience stores, large supermarkets, and self-service restaurants in first- and second-tier cities. The target consumers are young white-collar women and homebody individuals who enjoy a refined lifestyle.
The JIUR Grape Pulp Juice Drink features a simple and clean ingredient list. It uses Campbell grapes with plump and thick pulp that is not easily crushed and has a unique aroma. It is also added with real green grape juice, with a juice content of over 30%. It contains no artificial colors, stabilizers, or preservatives, meeting consumers' health demands. The juice has a sweet and rich taste with a rich flavor profile, making it a pulp juice that can be chewed while drinking.
The product packaging features a bright and elegant green as the main color, paired with lively grape patterns, which are eye-catching and full of vitality. It can quickly draw attention on the shelves and showcase a youthful personality. With a 375ml large capacity, the new aluminum can is convenient to carry. If not finished, the opening can be sealed to prevent waste.

Product Images