Company Website
https://www.yili.com/
Company Introduction
Yili Group is one of the top five dairy companies in the world and the first dairy company in Asia for 11 consecutive years. It is the largest dairy company with the most comprehensive product categories in China.
Product concept, highlights and added value
The product is the first frozen electrolyte mini snack on the market. As a healthy and innovative frozen food, the product is targeted at children, fitness and slimmers and young consumers. High content fruit juice is added to the product to make it rich in nutrients; Konjac powder, rich in dietary fiber, is added to the product to enhance satiety; 0 pigment, 0 fat, light burden, to meet the needs of consumers healthy diet. Carry out electrolyte nutrition fortification to replace lost electrolytes anytime and anywhere. The outer packaging bag contains 4 bags of independent small packaging, small and easy to carry, is a small snack to enjoy at any time in busy life, suitable for office, party and other social sharing scenes. The product is rich in grape flavor, and the taste is cool, which is an ideal choice for healthy snacks. In the process of product development, the difficulty of destroying the freezing effect of the product after freezing is solved, which provides a new idea and a new direction for the innovation of frozen drinks.
Product Images
Please briefly describe how your product communicates with consumers
1. Through market research, the growing trend of sports nutrition products is obvious and the market potential is huge. At present, the frozen sports nutrition drink market is vacant.
2. Electrolytes should be added in time during exercise or after heavy sweating to maintain the body's water and electrolyte balance.
3. This type of product is extruded for eating, convenient to carry and interesting. The outer packaging of the product ensures that the internal small packaging is clean, and the electrolyte is added anytime and anywhere.
4.With the increasing attention of consumers to healthy eating, 0 fat foods have become a choice for many people in pursuit of a healthy lifestyle, helping to control weight and reduce fat intake, attracting consumers who are pursuing body management or high health consciousness.
Product Images
Ingredients List Photograph
Launch Date
2025-1
Target Consumer
Teenagers, children, young women and those who pursue body management.
Weight/Volume per Pack
80g
Price per Item
4元/袋
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
No, it's been on the market less than two months.