Company Website
https://www.yili.com/
Company Introduction
Yili Group is one of the top five dairy companies in the world and the first dairy company in Asia for 11 consecutive years. It is the largest dairy company with the most comprehensive product categories in China.
Product concept, highlights and added value
1. The product is a frozen drink formed by blending pink peach and plum flavored ice-lolly liquid with large grain peach and plum jam. The addition of real large grain peach and plum pulp makes the product more valuable, satisfying consumers' pursuit of natural fruits and having visual impact.
2.The product uses a specially prepared compound thickening stabilizer. By optimizing the dosage of each component of the compound thickening stabilizer and adjusting the viscosity of the ice-lolly liquid, the product can finally show the taste of crisp ice, and can suspend large grain fruit pulp, so that the peach and plum pulp in the product can be distributed more evenly, avoid the pulp accumulation and sink, and improve the overall sensory quality of the product.
3.The technical point of this product is to solve the new process and new equipment for the addition of large grain fruit pulp, and the blending of thickening stabilizer gives the product a special taste and the effect of suspending fruit pulp.
Product Images
Please briefly describe how your product communicates with consumers
1. With the increasing health awareness of consumers, people are more willing to buy food with health attributes, so frozen drinks need to improve the nutritional value of products.
2. Peach and plum flavor Popsicle added large particles of peach and plum pulp, sweet and slightly sour, fruit pulp is really visible and chewy. Peaches and plums are nutrient-rich fruits, so that consumers feel the value of the product.
3. The fresh sweetness of peach and the acidity of the plum forms a unique flavor combination to meet the preferences of different consumers and increase the market appeal of products.
4. Popsicle with the taste of crisp ice is favored by consumers, and the combination of fruit pulp makes the product show multi-level taste, refreshing and cooling in summer.
Product Images
Ingredients List Photograph
Launch Date
2025-1
Target Consumer
Teenagers and young consumers
Weight/Volume per Pack
70g
Price per Item
3元/支
Storage requirements
冷冻（-18℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
No, it's been on the market less than two months.