Company Website

https://www.3songshu.com/

Company Introduction

Founded in 2012 and headquartered in Wuhu, Anhui, Three Squirrels is an internet-based food brand focusing on nuts and snacks. Its product range includes nuts, dried fruits, meat snacks, and puffed foods, covering a wide variety of snacks. With the mission of “making nuts and healthy foods accessible to everyone,” the company offers high-quality and cost-effective products through both online and offline channels. In 2019, Three Squirrels was successfully listed on the Shenzhen Stock Exchange and is known as the “first stock of national snacks”.

Product concept, highlights and added value

"CHAO DA WAN" series is a new brand of professional instant food, focusing on the characteristics of "larger size and more ingredients," aiming to let consumers "enjoy every meal." Below are the main features of the "CHAO DA WAN" series:Differentiation and Competitive Advantage
Breaking Industry Homogenization: The instant food industry has long faced the problem of product homogenization. The "Super Big Wrist" series, through the development of products with multiple categories, sizes, and flavors, has formed a distinct competitive advantage.
Focusing on Meal Replacement Scenarios: The series also pays attention to the changing demands of meal replacement scenarios, providing consumers with richer and more substantial choices for meal replacements.

Product Images

Please briefly describe how your product communicates with consumers

Multiple Rounds of Testing and Optimization: During product development, we conducted multiple rounds of internal testing and consumer tasting activities. By collecting consumer feedback, we continuously optimized the product's formula and manufacturing process to ensure that the product achieves the best state in terms of taste, flavor, and quality.
Collaboration with Suppliers: We establish long-term cooperative relationships with high-quality raw material suppliers to ensure the stable supply and quality of raw materials. At the same time, we collaborate with professional food development teams to introduce advanced production processes and technologies, enhancing the quality and stability of the product.
Social Media Interaction: We interact with consumers through social media platforms (such as Weibo, Douyin, Xiaohongshu, etc.). We publish interesting product videos, cooking tutorials, and user stories to attract consumer attention and participation. Additionally, by hosting online interactive activities (such as lotteries, challenges, etc.), we increase brand visibility and user engagement.
Consumer Taste Preferences: Through market research, we have found that consumers have a high preference for Luosifen, especially among the younger demographic. They favor convenient, quick, and delicious foods. Luosifen, as a snack with strong local characteristics, perfectly meets this demand.
Health and Quality Concerns: Modern consumers are increasingly concerned about the health and quality of food. Therefore, during product development, we place special emphasis on the selection of raw materials, using high-quality pure sweet potato noodles to ensure the texture and nutrition of the noodles. At the same time, we strictly control the formula of seasonings, reducing unnecessary additives to highlight the natural and healthy quality.
Multiple Rounds of Testing and Optimization: During product development, we conducted multiple rounds of internal testing and consumer tasting activities. By collecting consumer feedback, we continuously optimized the product's formula and manufacturing process to ensure that the product achieves the best state in terms of taste, flavor, and quality.
Collaboration with Suppliers: We establish long-term cooperative relationships with high-quality raw material suppliers to ensure the stable supply and quality of raw materials. At the same time, we collaborate with professional food development teams to introduce advanced production processes and technologies, enhancing the quality and stability of the product.
Social Media Interaction: We interact with consumers through social media platforms (such as Weibo, Douyin, Xiaohongshu, etc.). We publish interesting product videos, cooking tutorials, and user stories to attract consumer attention and participation. Additionally, by hosting online interactive activities (such as lotteries, challenges, etc.), we increase brand visibility and user engagement.

Product Images

Ingredients List Photograph

Launch Date

2025-2

Target Consumer

Young people, office workers, and students,

Weight/Volume per Pack

320g

Price per Item

9.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

MAINLAND CHINA

Distribution Channels

电商 E-commerce

Market Performance

NOTHING