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Company Introduction

Founded in 2020,Taste Matters focuses on localizing and innovating global flavor condiments.
Inspired by the culinary tastes from around the world, we develop delicious and easy-to-use innovative products to meet the cooking needs of young families.Enjoy global flavors at home and add some flavor to your life with Taste Matters.

Product concept, highlights and added value

The success of Chongqing Spicy Chicken Seasoning stems from precise insight into market demand. We found that spicy chicken is very popular in festival dinner scenarios, but the traditional cooking method is complicated for family users and easily leads to waste. To this end, we have developed this innovative product, aiming to solve the core pain points while providing an excellent taste experience.
Core Product Features
No frying required, crispy texture easily achieved:
To address the pain point that traditional spicy chicken requires a lot of frying, we have独创 a special marinade package and starch formula. Consumers only need to fry with a small amount of oil to easily achieve the dry and crispy chicken shell, greatly reducing the cooking difficulty.
Edible crispy chili peppers, solving the waste problem:
Traditional spicy chicken peppers are usually discarded uneaten. Our product adds directly edible Guizhou crispy chili peppers, which not only add aroma and color, but also become a more popular delicious ingredient than chicken, realizing full utilization of ingredients.
Comprehensive iteration, experience upgraded again:
To maintain market leadership, we conducted a comprehensive upgrade of the product in 2025. This iteration upgraded the round crispy chili peppers to long strips to enhance recognition, and introduced high-oleic acid peanuts to improve flavor and convenience. At the same time, we optimized the formula ratio, significantly reducing the chance of sticking and burning, making the cooking experience more轻松 and perfect.
Through these innovations, Chongqing Spicy Chicken Seasoning not only achieved sales of over 40 million in 8 months, but also redefined the industry standard for similar products.

Product Images

Please briefly describe how your product communicates with consumers

The success of Chongqing Spicy Chicken Seasoning stems from our precise insight into market trends and consumer needs. We discovered that spicy chicken, with its high popularity and social attributes in holiday dining scenarios, has great potential to become a hit product. To address the pain points of home-cooked spicy chicken, we innovatively designed the product, successfully transforming this complex "hard dish" into an easy-to-make meal.
The core features of this seasoning lie in solving two major problems: first, through a specially made marinade and starch formula, consumers no longer need a large amount of oil for frying, but can make crispy chicken with just a small amount of oil for pan-frying; second, the addition of edible Guizhou crispy chili solves the problem of chili waste in traditional spicy chicken, making the ingredients also a delicious "rice companion".
With these innovations, the product quickly became a hit upon its launch, achieving sales of over 40 million yuan within 8 months. To maintain its leading position, we conducted a comprehensive upgrade of the product in 2025. This iteration upgraded the exclusive crispy chili from round to more recognizable long strips and introduced high-oleic acid peanuts to enhance flavor and convenience. At the same time, we optimized the formula by reducing the amount of rice wine and white pepper to make the flavor purer; and redesigned the formula system to significantly reduce the chance of sticking and burning, making the cooking experience more perfect.

Product Images

Ingredients List Photograph

Launch Date

2024-12

Target Consumer

young generation families aged 25 to 40

Weight/Volume per Pack

140g

Price per Item

17.9元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The Whole Country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Sales exceeded 40 million within 8 months