Company Website

无

Company Introduction

Founded in 2020,Taste Matters focuses on localizing and innovating global flavor condiments.
Inspired by the culinary tastes from around the world, we develop delicious and easy-to-use innovative products to meet the cooking needs of young families.Enjoy global flavors at home and add some flavor to your life with Taste Matters.

Product concept, highlights and added value

Through in-depth market research, we identified the meat crab pot category. It is not only a highly sought-after "signature dish" for family dinners in East China, but its high popularity and strong visual impact on social media also provide natural advantages for online product promotion. Taking the flavor of well-known chain meat crab pot restaurants as a blueprint, we conducted months of research and taste replication. The ultimate goal is to allow users to easily replicate the same authentic flavor at home, satisfying their need to recreate "big meals" while solving the pain point of cooking complexity.

Product Images

Please briefly describe how your product communicates with consumers

Our "Signature Crab Pot Seasoning" perfectly replicates the classic flavors of renowned restaurant dishes, particularly the rich, mellow sauce and the tender, gelatinous texture of chicken feet that easily separate from the bone. This provides consumers with a cost-effective home dining solution. The product's most innovative feature is its "dual-pack" design:
Juice-Locking Frying Powder Packet: Traditional crab pots require ingredients such as crab, shrimp, and chicken wings to be fried first to seal in their juices and enhance flavor. To address this challenge, we specially developed this frying powder packet. Its unique formula creates a crispy outer layer during frying that effectively locks in the ingredients' natural freshness while providing an ideal textural foundation for subsequent stewing. This allows users to easily complete this crucial step without professional frying skills.
Flavor-Infusing Crab Sauce Packet: The sauce packet is the soul of the crab pot. We've achieved the perfect balance of sweet, salty, umami, and spicy flavors through precise ingredient proportions. During the stewing process, this rich sauce quickly penetrates the ingredients, fully flavoring crab meat, chicken feet, and other components—especially the chicken feet, which achieve a tender, gelatinous texture that easily separates from the bone. Additionally, the sauce has a thick consistency with excellent cling properties, delivering an exceptional dining experience whether paired with rice or used as a dipping sauce for other side dishes.
In terms of visual communication, our product packaging and online promotional materials emphasize the rich sauce of the crab pot and the tender, bone-separating quality of the chicken feet. These striking visual elements strongly stimulate users' appetite and purchasing desire, resulting in click-through rates and conversion rates on e-commerce platforms that far exceed expectations.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

young generation families aged 25 to 40

Weight/Volume per Pack

120g

Price per Item

12.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The Whole Country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Sales exceeded 5 million within two months.