Company Website
https://www.zzshxj.com/
Company Introduction
Established in 1993, Hong Xiang Ji Foods has been dedicated to creating authentic Chinese-style braised meat snacks for over 30 years, building a strong foundation in the offline market. The company is recognized as a key leading enterprise in the agricultural industrialization of Fujian Province and has earned numerous accolades, including "Famous Trademark of Fujian," "Well-known Enterprise Name of Fujian Province," and "Famous Brand Product of Fujian."
As a fully integrated, export-oriented food enterprise, Hong Xiang Ji manages product R&D, production, and sales. Its diverse product portfolio includes soy products, pork products, beef products, and poultry (chicken and duck), all renowned for their appealing color, enticing aroma, delicious taste, and healthy nutritional value, earning a particularly strong reputation in the Jiangsu-Zhejiang-Shanghai region.
The products are sold widely across mainland China, as well as in the regions of Hong Kong, Macau, and Taiwan, and are exported to Southeast Asian countries including Malaysia, the Philippines, and Singapore.
Product concept, highlights and added value
Every Juicy Sausage is a product of meticulous craftsmanship, from ingredient sourcing to final preparation. We begin with a rigorous selection of fresh, high-quality pork precisely blended with tender chicken breast. This masterful combination retains the rich flavor of pork while the lean chicken creates a perfectly balanced texture—delightfully firm and springy, yet savory without being greasy. Each bite delivers a satisfyingly robust, meaty experience.
For a surprising twist, we incorporate real pieces of sweet and juicy pineapple. With every bite, you can feel the crisp texture of the fruit as its bright flavor creates a delightful interplay with the savory meat. The pineapple's natural sweetness cuts through the richness, creating a perfectly balanced and refreshing taste.
Our proprietary 360° circulating slow-roasting process ensures that heat penetrates the meat evenly. This technique not only locks in natural juices and freshness for a consistently flavorful sausage but also seals in nutrients, making every bite plump and succulent.
The seasoning is just as thoughtfully prepared. A curated blend of herbs and spices is infused deep into the meat through a vacuum-marination process. Finally, a natural collagen casing seals in the flavor, preserving the authentic taste of the meat. The result is a savory sausage with a memorable depth of flavor that is unforgettable from the very first bite.
Product Images
Please briefly describe how your product communicates with consumers
Amid current consumer trends prioritizing both health and convenience, younger demographics show a clear preference for small-portion, high-protein, ready-to-eat snacks. At the same time, consumer expectations for snacks have evolved beyond simply "tasting good" to the higher standard of "eating well," which encompasses quality and nutritional value.
However, most sausage products on the market fail to meet all these needs simultaneously. They are often either convenient but lacking in nutrition, or flavorful but excessively greasy, making it rare to find a product that successfully delivers on all three fronts: convenience, taste, and health.
The Juicy Sausage perfectly fills this market gap. By innovatively combining the firm, savory profile of sausage with the sweet juiciness of pineapple, it shatters the stereotype of traditional sausages as being one-dimensionally salty. This not only creates a delightful fusion of fruit and meat flavors but also pioneers an entirely new category for fruit-filled sausages, precisely meeting the sophisticated and evolving demands of the younger generation.
Product Images
Ingredients List Photograph
Launch Date
2025-5
Target Consumer
For the discerning meat snack lover in pursuit of flavor and wellness.
Weight/Volume per Pack
135g/袋
Price per Item
14.8元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Nationwide across mainland China, as well as the regions of Hong Kong, Macau, and Taiwan, with exports to Southeast Asian countries such as Malaysia, the Philippines, and Singapore.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 合作分销渠道
Market Performance
Since its launch, the Juicy Sausage (Pineapple Filling) has surpassed 2.12 million in sales revenue, achieving a customer repurchase rate of 36.18%.