Company Website

https://www.huishandairy.com/

Company Introduction

Huishan Dairy's brand history dates back to 1951. Headquartered in Liaoning, China, it is strategically located within the Golden Corn Belt and the Golden Dairy Belt at 42° North Latitude. Huishan Dairy was a pioneer in China in establishing a fully-integrated industrial chain development model. This model encompasses forage and feed cultivation, concentrated feed processing, breeding and raising of high-yield dairy cows, production and sales of a full range of dairy products, as well as dairy R&D and quality control. This ensures that 100% of its milk supply comes from its large-scale, self-operated farms. It pioneered the "from field to table" quality control model, safeguarding the dairy product safety for consumers throughout the entire process.

On November 11, 2020, Yuexiu Group successfully completed the restructuring of Huishan Dairy, marking the beginning of Yuexiu Group's strategic layout focused on Liaoning and comprehensively advancing across the Northeast China market. On June 22, 2021, Liaoning Yuexiu Huishan Holding Co., Ltd. was established, setting Yuexiu Huishan on a new journey.

During the 14th Five-Year Plan period, adhering to the corporate spirit of "Constant Transcendence, Pursuit of Excellence," Yuexiu Huishan will continue to uphold the fully-integrated industrial chain model and maintain its commitment to sourcing 100% of its milk from large-scale, self-operated farms. It is dedicated to growing and strengthening the "Huishan" brand. By 2025, the company aims to achieve market leadership for dairy products in the Northeast region, build national influence for its high-quality and distinctive dairy products, rank among the top three in the industry in terms of dairy herd size, and secure a place within the top ten for overall revenue. Its goal is to become "a leading regional dairy enterprise with a national footprint, possessing self-owned milk sources and superior quality," achieving high-starting-point, high-quality, and leapfrog development.

Product concept, highlights and added value

Product Philosophy

Most milk skin yogurts on the market use "sweetness" to mask true flavor and "additives" to shape texture. We, however, insist solely on:

Differentiated Taste: Pure milk fragrance > Industrial sweetness

Differentiated Formula: Pure ingredients > Artificial additives

Differentiated Process: 32-hour low-temperature slow fermentation, naturally forming a 2mm thick milk skin

This can be detailed in the following three aspects:

Cultural Heritage: Revitalizing Traditional Craftsmanship
Guided by the philosophy of "preserving Shengjing ancient methods and revitalizing dairy culture," we delve deeply into the essence of traditional Manchu dairy craftsmanship. We integrate the 32-hour low-temperature slow fermentation technique into modern production processes. Positioned as a "Shengjing Handheld Gift," we aim to make a bowl of our thick milk skin yogurt a mobile name card of Shenyang's regional culture.

Commitment to Quality: Forging an Exceptional Taste with Meticulous Craftsmanship
Leveraging Huishan's fully-integrated supply chain advantage – with 100% of milk sourced from its large-scale, self-operated farms – and technological innovation, we strictly adhere to the principle of "pure ingredients, meticulously crafted." We insist on a whole-food ingredient formula with no artificial additives, using the lengthy 32-hour process to凝结 (condense) the 2mm golden thick milk skin. By rigorously controlling every step and maintaining full traceability from farm to finished product, we ultimately achieve the perfect combination of "Thickness" (in texture and form) and "Purity" (in formula and health). We provide a trustworthy and delicious choice for people who value quality of life.

Emotional Connection

Empowerment through Regional Culture: The name "Shengjing" and the "Little Gege" IP image are designed to connect the brand with the historical and cultural heritage of Shenyang (Shengjing), infusing the product with cultural depth and emotional resonance, making it an "edible cultural name card of the city."

Product Differentiation: Centered around Ancient Methods & Shengjing Flavor.

Product Highlights: A "cleaner" milk skin yogurt, with raw milk content ≥80%, incorporating food ingredients like animal cream, cheese products, and butter, and containing no artificial additives.

Product Images

Please briefly describe how your product communicates with consumers

IP Design

Little Gege does not hail from the deep palace courtyards, but rather from the Imperial Kitchen of Shengjing. As time flowed on, she traveled to the modern era with a secret recipe, becoming Huishan Dairy's "Honorary Tasting Officer." Appearing in the form of a "Gege" (Princess), a figure beloved by modern audiences, she uses her exacting standards and royal certification to oversee the entire process, from the self-operated pastures to each cup of yogurt leaving the factory. Her sole mission is to deliver this "Shengjing Luxurious Gift" to every contemporary consumer.

Name: Shengjing Little Gege (Aisin Gioro · Lao Lao)

Gender: Female

Age: 3 years old

Personality: Enthusiastic and hospitable, lively and cheerful, quirky and clever. She is immensely proud of Shengjing's food culture and loves exploring new things.

Favorite Place: The Imperial Kitchen. From a young age, Little Gege possessed a remarkable talent and boundless passion for dairy fermentation. She discovered the ancient secret of "32-hour low-temperature slow fermentation," which allows the milk skin to form naturally, exceptionally thick, rich, and aromatic.

Cultural Bridge: As a personified representative of Shengjing culture, Little Gege forges a strong link between Huishan Shengjing Thick Milk Skin Yogurt and traditional Manchu dairy culture. Her image appears on product packaging and point-of-sale visuals, communicating the profound historical and cultural story behind the yogurt to consumers. This allows consumers to experience a sense of regional cultural heritage and continuity while enjoying the product.

Visual Identifier: On product packaging, Little Gege's adorable and playful image is highly prominent, serving as a unique visual identifier for the product and significantly enhancing its shelf recognition. For instance, when shoppers are choosing yogurt in a supermarket, they are often drawn to this particular yogurt because of the cute Little Gege on the package.

Marketing Driver: Little Gege plays a vital role in various marketing campaigns. At offline events, real-life performers dressed in traditional Qipao attire, portraying the "Shengjing Gege," appear holding the yogurt, interact with consumers, and generate excitement. On online social media platforms, promotional content featuring Little Gege, such as posters and videos, is widely shared, attracting significant consumer attention and participation.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

Primary Target Audience: Generation Z Trendsetters They champion cultural confidence, believe that "aesthetics are paramount," and are willing to pay for creative, story-rich products.

Weight/Volume per Pack

135克×2杯

Price per Item

12.9元/2杯

Storage requirements

冷藏（0-4℃）

Marketing Area

Northeast China

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS