PRB spare rib sauce with fermented soybean juice_GUANGDONG PRB BIO-TECH CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

PRB spare rib sauce with fermented soybean juice

Food | Condiment

GUANGDONG PRB BIO-TECH CO.,LTD

Company Website

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Product concept, highlights and added value

I. Product concept
Adhering to the R&D concept of "one sauce for a dish, quick meal serving", this product combines sun-dried fermented soya beans and flagship brewed soy sauce. Through scientific proportioning, it accurately reproduces the traditional fermented soybean juice flavor, enabling cooking green hand or busy urbanites to easily make spare rib with fermented soybean juice at home, turning homemade dishes into classic Cantonese restaurant-style dishes in an instant.

II. Core highlights
1. Ingredients and formula: The product specially incorporates whole Yangjiang fermented soya beans to retain the pure fermented soya beans flavor and satisfaction. Meanwhile, through proportion matching of fermented soya beans, soy sauce and oil by Cantonese chefs, a triple balance of saltiness, aroma and color are achieved, enhancing the appetizing appeal of the dish.

2. Health and safety guarantee: It is prepared with PRB-brand naturally brewed soy sauce and non-GMO cooking oil, meeting the high requirements of modern families for food safety.

3. Convenient and efficient cooking: It eliminates the need for secondary seasoning. With kitchen appliances, it requires marination and braising, without heat control, to quickly make fragrant spare rib with fermented soybean juice. This solves the cooking dilemmas of modern urbanites, such as "being too lazy to cook, not knowing how to cook, and failing to cook well", while lowering the threshold for home cooking of classic Cantonese dishes and improving the efficiency of home meal serving.

4. Versatile cooking methods: It is suitable for various cooking scenarios such as steaming, frying and boiling, and is compatible with modern kitchen appliances, meeting the diverse dining needs of modern families.

III. Additional value
This product not only addresses the pain points of difficult flavor reproduction and cumbersome cooking, but also promotes the popularization of local characteristic cuisine through standardized production. This product has gained good market sales and a strong reputation. Its monthly GMV on Douyin has repeatedly exceeded 1 million yuan, establishing a replicable successful model for the transformation and upgrading of the traditional condiment industry.

Product Images

Please briefly describe how your product communicates with consumers

In terms of packaging design, this product's packaging deeply integrates with the brand VI system, showcasing the identity of "Master of Cantonese Cuisine Seasoning." For kitchen beginners, the back of the packaging includes a visual guide with "3 Simple Steps" for easy consumer use.

For marketing and promotion, it closely aligns with the core needs of kitchen beginners, urban youth, and white-collar workers for simplified cooking. With "scenario-based resonance" as the core strategy, beyond regular social media content, in-house livestreams, and collaborations with KOLs, this product once partnered with the national-level livestream IP "Journey with Hui" for an in-depth collaboration. Leveraging the influence of the dedicated livestream, it vividly communicated the product's convenient selling points of "one sauce completes the dish, instantly becoming a Cantonese cuisine master" to the target audience. It also cleverly incorporated differentiated values such as "time-honored brand export endorsement" and "zero-additive healthy quality," sparking market attention and conversions.

Product Images