PRB Cantonese glutinous rice sweet vinegar_GUANGDONG PRB BIO-TECH CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

PRB Cantonese glutinous rice sweet vinegar

Food | Condiment

GUANGDONG PRB BIO-TECH CO.,LTD

Company Website

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Product concept, highlights and added value

I. Product concept
This product recreates the classic flavor of traditional Cantonese sour pig's knuckles with sweetened vinegar using modern technique. This product with brown sugar adheres to the original taste and flavor to ensure a unique taste of balanced sweetness and sourness that is mellow and non-irritating to the throat, meeting the traditional dietary therapy needs of postpartum mothers and people with cold constitutions.

II. Core highlights
1. Health-preserving dietary therapy function: The formula is optimized for the cooking of sour pig's knuckles. Brown sugar is specially added to enhance the product's traditional taste and flavor. Through scientific proportioning, the total sugar content is ≥ 35% and the total acid content is ≥ 2.5g/100mL. While maintaining the traditional sweet and sour flavor, it also endows the product with richer health-preserving value.

2. Versatile cooking methods: It is not only specifically used for cooking sour pig's knuckles, but also serves as a compound condiment for dipping, marinating, and sweet-sour dishes, expanding the application scenarios of traditional vinegar.

III. Additional value
This product has made three major breakthroughs. First, it enhances the convenience of cooking traditional cuisine of south of the Five Ridges; second, it promotes Cantonese food culture, allowing intangible cultural heritage food to reach households across the country in the form of standardized products; third, it has achieved excellent market sales and a strong reputation, and has repeatedly ranked TOP1 on Douyin E-commerce's Vinegar Bestseller List and Vinegar Popularity List, demonstrating the leading role of a time-honored enterprise in the industry that combine inheritance with innovation.

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Please briefly describe how your product communicates with consumers

In packaging design, the product integrates traditional folk elements with modern aesthetic illustrations, highlighting the auspicious meaning of "adding blessings to the family," creating a product carrier with both gifting attributes and emotional value, and establishing consumers' trust in the product's authentic quality.

In marketing, it precisely targets the pursuit of authentic flavors and simplified cooking among homemakers, postpartum women, and urban health-conscious food groups, with "scenario-based resonance" as the core strategy and seasonal festivals as marketing touchpoints. Beyond regular social media content, in-house livestreams, and KOL collaborations, the product once partnered with the nationally renowned livestream IP "Journey with Hui" for an in-depth collaboration. Leveraging the influence of the dedicated livestream, it vividly introduced the health benefits and applications of Lingnan's traditional sweet vinegar cuisine to the target audience, skillfully incorporating differentiated values such as "time-honored brand export endorsement" and "zero-additive healthy quality," garnering significant market attention and strengthening consumer awareness of the product.

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