Company Website

https://www.yihaikerry.net.cn/

Product concept, highlights and added value

Taste innovation:
Breakthrough of numbness threshold: solves the pain points of "insufficient numbness requiring more injection" or "numbness rushing to the throat and causing choking dryness". Under the strong support of ≥ 4.2 Sichuan peppercorn and sesame extract, the unique fragrance, sesame aroma, and citrus fruit aroma of Hongya Tengjiao are still retained. This "fresh hemp with fragrance" compound flavor type not only meets the demand for heavy flavors, but also neutralizes the possible oppression of sesame flavor through natural fruit aroma, suitable for various scenarios such as cold dishes and hot dishes.
Technological innovation: Selecting high-quality fresh bell peppers (freshly picked, selected, and delivered), using traditional medium temperature technology (not boiled with vegetable oil) to ensure that every drop of oil is fully in contact with the bell peppers; Slow boiling at medium temperature, fresh fruit squeezing, retaining the original flavor of the bell pepper, avoiding the generation of harmful substances, dual dewaxing at low temperature, removing bitter substances such as gum and wax, making the numbing taste purer - the mouth can perceive the three flavors of numbing, fragrant, and fresh, without the common "aftertaste astringency" of traditional bell pepper oil.
Packaging innovation: The bottle design uses gourd bottles, which are convenient for consumers to hold and pour, meeting their needs for seasoning to be "easy to use and convenient" during cooking, with a strong focus on convenience and experience. Taking into account the traditional cultural attributes of Sichuan, as a core production area, the local people have long had a tradition of using gourds to hold oil products. This product continues the memory of craftsmanship, further inheriting cultural symbols and resonating with consumers.
Marketing Innovation: In terms of marketing activities, we break away from conventional food festivals, catering collaborations, and other forms, broaden new marketing scenarios, and focus on Sichuan Super Sports events. Through the vitality and popularity of the events, we convey the product's "fresh hemp with power" characteristics, which is in line with the fans' pursuit of excitement and love for the local culture. Using the events as a carrier, we allow consumers to cheer and support the hometown team and hometown flavor together in a passionate atmosphere, thereby conveying product selling points and achieving emotional resonance.

Product Images

Please briefly describe how your product communicates with consumers

Product development and design:
① Sichuan and consumers who love Sichuan cuisine have a strong demand for the "fresh and numbing" taste brought by Sichuan pepper, pursuing the stimulation and uniqueness of dishes in terms of taste. This product uses rattan pepper as the core ingredient and focuses on the "fresh sesame" flavor, which precisely meets consumers' needs for authentic rattan pepper flavor and rich taste experience, satisfying their desire to cook dishes with strong Sichuan flavor.
② Emphasis on Quality and Health: Using high-quality Hongya Tengjiao as raw material, adhering to traditional brewing techniques, and strictly controlling quality during the production process, allowing consumers to enjoy delicious food while also being able to eat with peace of mind, meeting contemporary consumers' concerns about food health.
• Packaging design:
① Color and Vision: The bottle body adopts a golden green main color tone, which not only echoes the natural color of fresh bell pepper fruit, but also quickly attracts consumers' attention among many seasonings, especially those who love bell pepper and pursue fresh and natural flavors. Due to the correlation between color and raw materials, they will intuitively feel the "freshness" and "natural" attributes of the product.
② Text and Information Transmission: Text information caters to the needs of both daily and professional enthusiasts of Tengjiao oil. The prominent "fresh hemp" on the packaging allows consumers to intuitively understand the flavor, while the labeling of Sichuan pepper sesame extract with a concentration of ≥ 4.2mg/g is further upgraded, allowing professional enthusiasts of Sichuan pepper oil to quantitatively perceive the degree of hemp.
Bottle design: The bottle design uses gourd bottles, which are convenient for consumers to hold and pour, meeting their needs for seasoning to be "easy to use and convenient" during cooking, and emphasizing convenience and experience. Taking into account the traditional cultural attributes of Sichuan, Hongya, as the core production area of Sichuan pepper oil, has long had a tradition of using gourds to hold oil among the local people. This product continues the memory of craftsmanship, further inheriting cultural symbols and resonating with consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

A group aged 18-65 who enjoy novel and spicy flavors, with high standards for taste, and can enhance the aroma of dishes and deliver authentic Sichuan-style numbing and spicy flavors with just a single drop

Weight/Volume per Pack

250ml

Price per Item

15.9元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Sichuan-Chongqing region

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel