Company Website

https://www.yihaikerry.net.cn/

Product concept, highlights and added value

Taste innovation:
Breaking through the threshold of numbing sensation: Traditional Sichuan pepper oil often falls into the dilemma of "insufficient numbing sensation and need to be added more" or "numbing sensation that irritates the throat and makes it dry". However, this product's Sichuan pepper numbing content of ≥ 4.6 mg/g achieves a precise balance between numbing intensity and comfort. This tingling sensation is not a single stimulus, but follows the logic of "layered release" - the entrance is first paved with soft pepper and citrus flavors, bringing a fresh experience of "tingling to the tip of the tongue" within 20-30 seconds. Then, the numbing flavor slowly penetrates into the throat and upper jaw, without the astringency residue of traditional high numbing products, making the "rich numbing aroma" and "warm taste" form memory points. Compared to the fleeting numbing taste of ordinary Sichuan pepper oil, this product has a more long-lasting numbing aroma.
Process innovation: Combining traditional boiling process with modern low-temperature fine filtration process, high-quality Hanyuan Gongjiao is selected. Slow boiling at medium temperature maintains the original flavor of Sichuan pepper and the complex taste of mellow and fragrant sesame. Low temperature dewaxing makes the appearance of Sichuan pepper oil clear and transparent, and the product quality is stable with a long shelf life.
Packaging innovation: The bottle design uses gourd bottles, which are convenient for consumers to hold and pour, meeting their needs for seasoning to be "easy to use and convenient" during cooking, with a strong focus on convenience and experience. Taking into account the traditional cultural attributes of Sichuan, as a core production area, the local people have long had a tradition of using gourds to hold oil products. This product continues the memory of craftsmanship, further inheriting cultural symbols and resonating with consumers.
Marketing Innovation: In terms of marketing activities, we break away from conventional food festivals, catering collaborations, and other forms, broaden new marketing scenarios, and focus on the Sichuan Super League sports events. Through the vitality and popularity of the events, we convey the product's "fresh hemp with power" characteristics, which is in line with the fans' pursuit of excitement and love for the local culture. Using the events as a carrier, we allow consumers to cheer and support the hometown team and hometown flavor together in a passionate atmosphere, thereby conveying product selling points and achieving emotional resonance.

Product Images

Please briefly describe how your product communicates with consumers

Product development and design:
① For consumers who love Sichuan cuisine and pursue the "special hemp" flavor, Hanyuan tribute pepper is selected and boiled with traditional technology to ensure the "special hemp" flavor characteristics of pepper oil, which can add strong hemp flavor to Mapo tofu, cold dishes and other dishes, meeting consumers' demand for authentic Sichuan flavor and strong taste experience.
② Emphasis on Quality and Health: Using high-quality Hanyuan tribute peppers as raw materials and adhering to traditional brewing techniques, we strictly control the quality during the production process, allowing consumers to enjoy delicious food with peace of mind and satisfy contemporary consumers' concerns about food health.
• Packaging design:
① Color and Vision: The main body of the bottle is golden yellow after being filled with oil, paired with a red label, which is bright and impactful, and can quickly attract consumers' attention on the shelf. The label is printed with the pattern of Sichuan pepper fruit and matched with the Han Yuan tribute pepper logo, which intuitively displays the high-quality raw materials of the product and allows consumers to recognize it. At the same time, the words "Te Ma" highlight the core selling point, making it convenient for consumers to quickly judge whether it meets their taste preferences.
② Text and Information Transmission: Clearly labeled with information such as "Hanyuan Gongjiao Traditional Craft Cooking" and "Sichuan Pepper Hemp Extract ≥ 4.6mg/g", catering to the needs of both daily and professional Sichuan pepper oil enthusiasts. The prominent "special sesame" on the packaging allows consumers to intuitively understand the flavor, while the labeling of Sichuan peppercorn sesame oil with a concentration of ≥ 4.6mg/g is further upgraded, allowing professional Sichuan peppercorn oil enthusiasts to quantify the perceived numbness.
Bottle design: The bottle design uses gourd bottles, which are convenient for consumers to hold and pour, meeting their needs for seasoning to be "easy to use and convenient" during cooking, and emphasizing convenience and experience. Taking into account the traditional cultural attributes of Sichuan, there has long been a tradition among local people in Sichuan to use gourds for storing oil products. This product continues the memory of craftsmanship, further inheriting cultural symbols and resonating with consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

The target group consists of individuals aged 18-65 who enjoy the stimulating and spicy flavors, have high standards for taste, and can enrich the aroma of dishes with just a drop. They seek an authentic Sichuan flavor with a fresh and numbing taste

Weight/Volume per Pack

250ml

Price per Item

15.9元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Sichuan-Chongqing region

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel