Company Website
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Company Introduction
MAHORA Spirits Company
Established in January 2025, MAHORA Spirits was dedicated to recreating the exquisite experience of handcrafted cocktails, while championing a lifestyle that is healthy, relaxed, and conducive to soulful reflection.
We believe alcohol is the elixir to life—a constant in an uncertain world. With it, everything changes.
About "MAHORA" brand
"MAHORA" derives from Mahoraga(摩侯罗伽), one of the Eight Legions in Buddhist lore—a serpent-deity, indulgent in wine and meat, often wrathful yet profoundly symbolic.
In Song Dynasty China, "Mohole" (磨喝乐) became a popular clay doll, a token of affection between lovers and a symbol of childlike joy.
Time blurs boundaries: the serpent’s desire intertwines with a child’s innocence, mirroring our own duality—indulging with purity, seeking truth within desire. Each bottle is both a temptation of innocence and a transcendence of craving.
Wrath and innocence share a root; enlightenment emerges in moments of indulgence. The best life is a balance—half clarity, half haze.
Puzzled by life? Mahora has the answer. Mahora Knows!
We love wine, and we love a life where glasses are never empty.
Here’s to life, to ourselves, to every drop and every moment.
Product concept, highlights and added value
The core principles behind the MAHORA series product R&D are: 1. Strive to recreate the experience of freshly crafted cocktails; 2. Zero artificial flavors and zero artificial colors; 3. Where possible, innovate and lead in flavor.
The Long Island Iced Tea stands as a differentiated product within the MAHORA series and the other brand Miniature products, which we refer to as a "formula drink"—unlike typical miniatures that are usually spirits or liqueurs in small packaging (intended for neat consumption or as cocktail bases). The Long Island Iced Tea originates from a classic cocktail recipe, meaning it is the work of a bartender’s fresh preparation. As one of the world’s most popular cocktails spanning the 20th to the 21st century, the success of this product hinges on faithfully recreating the freshly crafted experience.
The recipe for this drink consists of five spirits combined with cola, shaken and served over ice, with cola being the key ingredient. Most large-format RTD (ready-to-drink) Long Island Iced Tea products struggle to perfectly replicate the freshly crafted version because they rely on cola—unless co-developed with a cola brand like Coca-Cola or Pepsi, they can only mimic the cola flavor using various flavorings or syrups.
However, our miniature product is uniquely suited to the "spirit + soft drink" combination, making it an ideal carrier for long-drink cocktails like the Long Island Iced Tea. Driven by a passion for the classic cola flavor, we experimented with over thirty different recipe before arriving at the MAHORA Long Island Iced Tea you see today.
Moreover, precisely because the cola is added separately, our product eliminates the need for additives like caramel color and extra white sugar—common ingredients in competing products. This results in an exceptionally clean and healthier ingredient list, a rarity in cocktail products.
With its natural flavors, the perfect fusion of different spirits, and the classic cola that flushes and envelops them, it delivers the artless perfect taste of a freshly crafted Long Island Iced Tea!
Product Images
Please briefly describe how your product communicates with consumers
Miniature spirits have emerged as a phenomenal subcategory in the beverage alcohol market in recent years. Their popularity is fundamentally driven by: 1) the growing acceptance of alcohol among young consumers; 2) the rapid popularization of cocktails in China over the past 3–5 years; 3) the freedom of mixing drinks—allowing flexibility in alcohol strength and flavor, enabling consumers to explore their preferences; and 4) the diversification of drinking occasions, with an increasing demand for smaller-format alcoholic products suited for solo or paired consumption.
After two years of development, young consumers’ palates have also evolved. They are no longer satisfied with the simplistic taste experience of "beverage + alcohol," and classic cocktail products are now poised to take the lead. MAHORA’s Long Island Iced Tea and Fresh Mojito are differentiated products designed to meet this upgraded demand for refined taste. Cocktails originated in the early 20th century, and their time-tested classic formulas cater to the flavor preferences of the majority of consumers. Our Long Island Iced Tea delivers the authentic experience of a bar-fresh pour, reflecting our utmost sincerity toward consumers.
For first-time buyers of miniature spirits, not knowing how to pair them with mixers is the biggest challenge. We have innovatively added a hanging tag to every miniature bottle, clearly guiding consumers on pairing suggestions and inviting them to scan a QR code to access an online mixology guide for more pairing options and to share their own recipes.
At MAHORA, we firmly believe that drinking is about emotion. Our products aim to be a soothing remedy for modern life, which is why each product is infused with its own story. The Long Island Iced Tea offers a smooth taste with well-masked alcohol, making it easy for the unsuspecting to be "taken by surprise." In 1990s China, it was humorously called the "One-Night Stand" or "Don’t Go Home Tonight." We wanted to give Long Island Iced Tea a new story—one worth remembering as a romantic night. The product number "77" symbolizes July 7th, the day of the Qixi Festival, when the Cowherd and Weaver Girl meet across the Magpie Bridge. The label’s background texture features magpies and hearts—a tribute to Chinese romance.
Product Images
Ingredients List Photograph
Launch Date
2026-6
Target Consumer
The target demographic is individuals aged 18-30, who seek mild intoxication but have low tolerance for strongly alcoholic tastes. They are passionate about collecting trendy toys or similar hobbies and exhibit a strong desire for self-rewarding consumption.
Weight/Volume per Pack
45ml
Price per Item
19.9元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
National
Distribution Channels
大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 即时零售
Market Performance
N/A