Company Website

https://www.foodtalks.cn/company/xuri/

Company Introduction

Xuri Eggs Co., is among the top 500 manufacturers in Guangdong in 2024，and traces its origins to a Guangzhou-based enterprise founded in 1996, relocating to Kaiping in 2005. As a provincial-level export-oriented private enterprise, it integrates duck farming, egg product R&D, processing, and sales based on traditional intangible cultural heritage craftsmanship. Founder Chen Yifen is the fifth-generation inheritor of the traditional preserved duck egg craftsmanship. Specializing in duck egg products, Xuri offers straw-ash salted eggs, century eggs, cooked salted eggs, and salted egg yolk products like yolk paste, exporting to Europe, the Americas, Australia, Japan/Korea, and Southeast Asia. It operates China’s first egg-duck farm certified by NSF Animal Welfare, NSF Antibiotic-Free, and SQF Food Safety, with factory certifications including US FDA, EU standards, NSF Antibiotic-Free, SQF, BRC, YUM-STAR, and HACCP. Gaining prominence for its heritage salted eggs and century eggs on Costco

Product concept, highlights and added value

Product Concept:
1.Heritage and Innovation: The core philosophy of this XURI Intangible Cultural Heritage preserved egg lies in preserving tradition while embracing innovation. Utilizing a 120-day slow-curing Intangible Cultural Heritage craftsmanship documented in the 300-year-old Qing Dynasty book Xingyuan Journal(XingYuanLu) as "ready after a hundred days" – a method the founder has perfected over 30 years of export production – these eggs eliminate the strong ammonia taste and throat irritation common in conventional preserved eggs. This distinctive flavor profile makes them more approachable for Western palates.
Product Highlights:
2.The incorporation of black tea during processing gives the eggs an amber hue and subtly sweet aftertaste, aligning with the ancient "coarse aged tea leaves" method recorded in "Xing Yuan Lu".
3.Appetite-stimulating main Image: The packaging's main visual features hyper-realistic 3D renderings created through digital synthesis of actual XURI preserved egg photographs, showcasing crystalline pine-needle patterns, delicate eggshell edges, and alluring amber tones that deliver immediate visual impact and appetite appeal.
Added Value:
4. The direct representation of Intangible Cultural Heritage craftsmanship combined with prominent bulk displays at Costco US creates reciprocal marketing advantages for domestic clients promoting this heritage technique – particularly meaningful as Chinese intangible cultural heritage goes global amidst today's prevailing national narrative.

Product Images

Please briefly describe how your product communicates with consumers

1.The primary color of the product's outer packaging adopts the dark green traditionally associated with preserved eggs, covering over 70% of the packaging area. - This reinforces consumers' direct associative memory of the product. - The unified dominant color quickly establishes a visual recall point, whether on shelves or in aisle displays, enabling consumers to rapidly identify the product by its color.
2.The main product image is a composite of real photography and digital processing.
A. The image is created by photographing Xuri's own preserved eggs, followed by 3D rendering and digital synthesis.
B.Using actual product photos strengthens consumer recognition post-purchase when they see and taste the food.
C.The distinct pine-flower patterns, eggshell edges, and alluring amber hue deliver immediate visual impact, stimulating purchase desire.
D.The post-processing of the computer makes the product images of Xuri stand out distinctly from the real-life photos of other brands' preserved eggs in the market, thus creating a unique identity and leaving a stronger impression on consumers about Xuri's preserved eggs.
These elements ensure visual alignment and harmony between the brand, product, and consumers.
3.The redesigned packaging enhances economic efficiency. - The 2024 gift box edition, launched amid soaring trade tariffs, lacked price competitiveness. To address this, the new design was expedited.
A.Packaging costs were reduced by eliminating handles, embossed textures, foil stamping, and replacing foam with plastic trays.
B.The more compact structure increased container loading capacity by 68%, cutting logistics costs—mitigating tariff impacts.
C.The 12-unit configuration is priced at roughly half the original 20-unit version.
Market results confirm this as a win-win solution for manufacturers, retailers, and consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

This product targets consumers including Chinese people, ethnic Chinese, other Asians who eat preserved eggs, and non-Chinese consumers willing to try new things.

Weight/Volume per Pack

840g

Price per Item

USD8.69

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

The sales region is mainly North America and Chinese Mainland, but not limited to other English speaking countries

Distribution Channels

大型商场 Shopping Mall

Market Performance

In December 2024, Xuri's preserved century eggs were first stocked at Costco in the United States. The planned quantity of goods was intended to last from Black Friday and Thanksgiving through Christmas until the Lunar New Year, but a store in San Francisco sold out within three days of shelving.Nearly 10 containers sold in just over a month， with some stores sold out within a week of  launching.