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Company Introduction

Beijing Ximei Jiaye Food Co., Ltd. is a bakery enterprise with a profound heritage of more than 30 years. Leveraging the mature experience accumulated from providing OEM services for well-known brands, the company has always focused on the innovation and production of characteristic baked pastries.
Led by Mr. Huo Peichao, the founder with over 30 years of in-depth experience in the industry, and Mr. Lin Yongling, a national first-class baking technician who studied under a baking master, the team adheres to the craftsman's spirit. It integrates advanced baking techniques from the Chinese mainland, Taiwan, Hong Kong, Macao and Southeast Asia, and combines traditional methods with modern technology to create products that feature both innovative surprises and health concepts. We insist on cleaner ingredients and more moderate sweetness, refuse simple replication, and aim to provide the market and partners with high-quality baked foods worthy of sharing.

Product concept, highlights and added value

I. Product Philosophy
With "child-friendly healthy baking" at its core, we have always adhered to the R&D principle of "creating products we’d feel safe feeding our own children". We’ve developed the first layered-baked cake in Chinese mainland—one with clean ingredients and a 90-day room-temperature shelf life—that not only suits children’s consumption needs but also puts parents at ease. While building a solid healthy foundation with clean ingredients and ensuring an appealing taste, we’ve further established a health barrier across multiple dimensions (raw materials, craftsmanship, and nutrition), making it a high-quality choice in children’s baked goods.
II. Core Highlights
(I) Technological Breakthrough: Pioneering Layered Baking with Precise Temperature Control via Multi-Tunnel Ovens
As the first layered-baked cake of its kind, it adopts a sophisticated production process using multi-tunnel ovens operating simultaneously. By precisely controlling key parameters like temperature and timing, each layer of the cake base is fully infused with flavor, resulting in a delicate texture that’s crispy, aromatic, and tender—delivering a rich, multi-layered taste experience.
(II) Raw Materials & Nutrition: High-Proportion Premium Ingredients
The formula contains ≥40% pasteurized egg yolk liquid and ≥10% rich butter. Its well-balanced egg-to-milk ratio ensures a moist texture, allowing this "compact layered cake to pack powerful nutritional value".
(III) Health & Safety: 5 Zero Additives, 90-Day Room-Temperature Shelf Life
It upholds the standard of 5 zero additives (no preservatives, no sweeteners, no artificial flavors, no hydrogenated oils, no artificial colors), safeguarding food safety from the source. 【*Third-party testing confirms no detection of sorbic acid & its salts, sodium (calcium) propionate, or nisin】.Breaking the constraint of short shelf lives, it achieves a 90-day room-temperature shelf life. While remaining free of additives, it balances freshness and storage convenience—alleviating consumers’ concerns about "short shelf life and difficult storage" for clean-ingredient foods.
(IV) Scenario & Packaging: Individual Portable Packs for Diverse Usage Scenarios
It comes in individual small packs for easy carrying, catering to diverse needs such as "casual breakfasts, afternoon snacks, sharing with others, and outdoor outings". The compact packaging lets consumers enjoy the deliciousness anytime, anywhere.

Product Images

Please briefly describe how your product communicates with consumers

1. R&D Phase: Precisely Addressing the Dual Needs of Parents and Children
Starting from parents’ core demands of "safety first, nutrition as a supplement, and convenience as a consideration" — we developed the "5 zero additives + clean ingredients" formula to alleviate parents’ anxiety about food additives in children’s products, and strengthened trust through third-party test reports. To solve the storage pain points of busy parents, we broke through technical barriers to achieve a 90-day room-temperature shelf life, resolving the issue of "easy waste of short-shelf-life food". Meanwhile, we catered to children’s taste preferences: through the layered baking process, we created a delicate texture that is crispy, fragrant and soft. This ensures the product not only meets parents’ requirements for health but also aligns with children’s expectations for deliciousness.
2. Packaging Phase: Adapting to Diverse Scenarios and Conveying Convenience Value
Centering on parents’ usage needs of "portability and easy sharing", we adopted an independent small-pack design — it not only meets the "single-serving portion for children" to avoid spoilage after opening but also is easy for parents to carry around. The packaging is suitable for scenarios such as "casual breakfast, afternoon snacks, social sharing, and outdoor outings". Through this packaging design, we directly convey the product’s attitude of "worry-free and practical", which fits the flexible lifestyle of modern families.

Product Images

Ingredients List Photograph

Launch Date

2025-9

Target Consumer

People who enjoy baking desserts and have a demand for clean ingredients

Weight/Volume per Pack

120

Price per Item

18.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

As the factory supplying this layered cake to "Baby Chanle" — a leading brand in China, the product was launched on September 20, 2025, and by October 20, 2025 (including the National Day holiday), it had achieved over 30,000 orders in its first month. It also successfully ranked 4th on the "Tmall Ranking - Baby Complementary Food New Products List", delivering an outstanding initial market performance.
From user feedback, the product maintains a positive reputation. Most consumers mention that "babies love it", noting its soft texture and moderate sweetness that caters to children’s taste preferences. High-frequency comments such as "clean ingredients", "no unnecessary additives" and "fresh with short shelf life" confirm that the product’s healthy attributes are recognized by parents. Additionally, the independent small packaging design, praised for being "easy to carry", "hygienic and no waste", fits diverse scenarios like breakfast, outdoor activities and sharing. This has become a key factor driving parents’ repurchases, further supporting sales growth and laying a solid foundation for future market expansion.