Company Website

https://www.bxfood.com

Company Introduction

In 1996, Mr. Wu Qiyao founded Baixing Enterprise, based in Qingyuan, Zhejiang, the "birthplace of shiitake mushrooms in the world". Qingyuan is also the "China's "Number One County in Environment", with a pristine and beautiful mountain forest environment.
Baixing adheres to long-termism and concentrates on making mushrooms! The products have been exported to more than 30 major countries around the world, including Europe, the United States, Australia, and Japan.
Baixing Food has more than 100,000 square meters of automated production and processing workshops and an automated three-dimensional warehouse of 10,000 pallets. Constant temperature, fresh and frozen storage conditions. Baixing is specialized in product research and development, automated production and processing, and raw material warehousing industry-leading company.

Product concept, highlights and added value

1. The main ingredients are sourced from Yunnan's wild black truffles exported from Europe and America, and olive oil imported from abroad, serving as the base. We only use mature winter truffles, not immature summer truffles, which have a natural brownish-black color. The ingredients have been upgraded, such as the clever combination of black truffles and imported olive oil, without adding colorants (such as caramel color or ink juice), to suit the tastes of people worldwide. It is suitable for specific scenarios such as pasta, steak, and Fried Rice.
2. Addressing the consumer pain point of "high-end but unfamiliar", we have launched a 90g small-sized package to reduce the threshold for trying new things and alleviate dosage anxiety. It uses recyclable black glass bottles with metal lids, which not only protect against light and preserve freshness but also add an elegant touch to the kitchen;
3. Vacuum-sealed freshness, high-temperature sterilization, programmed automatic frying pan, real-time vacuum degree detection after filling, intelligent equipment sterilization, and other parallel production lines ensure both freshness and product safety without added preservatives;
4. Ingenious marketing ideas, through collaborating with KOLs to create immersive short video content such as "5 yuan can replicate high-end restaurant cuisine", shift the product positioning from "luxury ingredients" to "everyday ingenuity" that is within reach.

Product Images

Please briefly describe how your product communicates with consumers

Baixing Food closely aligns with consumers' health needs and mothers' refined lifestyle attitudes. From research and development, packaging to marketing, it has built a deep communication bridge with consumers, bringing rare ingredients into the everyday life of the general public.
The R&D team focuses on diversified needs, adheres to the "0 added" concept, and uses high-quality winter truffles from Yunnan as the core ingredient, paired with French olive oil. The flavor is preserved through vacuum fresh-keeping technology, meeting the public's pursuit of natural health. At the same time, it caters to multiple consumption scenarios, suitable for pairing with Western-style steaks, pasta, and baking, as well as Chinese-style dishes such as Fried Rice and Braised pork belly, making it a convenient choice for kitchen novices and urban white-collar workers. The packaging design balances practicality and emotion. The 90g small bottle is convenient for single people or small families to control the amount and keep it refrigerated, solving the problem of waste from large bottles. The matte gift box with black background and gold foil embossing features a forest pattern, with a delicate texture, meeting the young people's demand for "elegant and impressive" gifts, elevating condiments to stylish gifts.
Deepen connections through multiple channels in marketing: Collaborate with food bloggers and chefs to create an "innovative recipe" IP, showcasing diverse ways of eating through short videos and graphic tutorials, stimulating consumers to spontaneously share and form word-of-mouth; launch limited-edition products in collaboration with high-end dining and boutique coffee shops, set up tasting zones in offline supermarkets and hypermarkets, and lower the consumption threshold. Precisely reach out through channel layout, entering high-end supermarkets and hypermarkets such as Sam's Club offline, opening e-commerce flagship stores online, and leveraging data analysis to optimize strategies, achieving full-scenario coverage.
The full-chain design based on demand ensures that Baishanzu black truffle sauce maintains its quality while accurately meeting consumer needs, achieving effective communication with consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-5

Target Consumer

1. Urban groups who prioritize quality of life 2. Kitchen cooking enthusiasts 3. Household users with elderly and children 4. Small-scale catering operators and professional chefs

Weight/Volume per Pack

90克

Price per Item

69

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Market Performance

In recent years, Baishanzu black truffle sauce has achieved a leap from a high-end niche product to a popular hit among the masses. From 2022 to 2024, it secured the top spot in national retail channel sales for three consecutive years, demonstrating impressive market performance.
In January 2025, iiMedia Research certified its position as the "three-year sales champion". With a cumulative sales volume exceeding 1.5 million bottles across all channels and a market share exceeding 40%, it far surpasses its competitors. The channel layout is diversified, with offline presence in high-end supermarkets such as Sam's Club, consistently ranking in the top three of Sam's Club's condiment best-seller list for six consecutive months, while also reaching household consumers through mainstream supermarkets. Online, it has set up flagship stores on platforms such as Taobao and JD.com, leveraging digital tools to accurately match demand and break geographical constraints.
80% of users are middle-aged individuals who prioritize quality of life. They are suitable for a variety of scenarios such as frying, braising, stewing, steak pairing, and toast spreading. The usage frequency of scenarios such as family dinners and light cuisine accounts for 62%.
As a category pioneer, Baixing has propelled black truffle sauce from being a Michelin-starred ingredient to entering ordinary households. Baixing Food, backed by 20 years of technological accumulation, guarantees quality and sets industry benchmarks. Its popularity has driven category expansion, with the market size of black truffle concept food in China reaching 65.57 billion yuan in 2024, providing a development paradigm for the industry.