Company Website

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Company Introduction

Sichuan Simei Food Co., Ltd. originates from Si Mei Bo Bo Ji, a local snack-focused restaurant brand that has been deeply rooted in Chengdu for over three decades.

Since its establishment, Si Mei Bo Bo Ji has consistently focused on the practice and preservation of traditional Sichuan chili oil–based snack flavors. Its distinctive and stable flavor profile has received coverage from China Central Television (CCTV), Hong Kong Television, Sichuan Television, Chengdu Television, Hunan Television, as well as Tencent Media, establishing a clear and lasting recognition within the Bo Bo Ji dining category.

Building on this culinary foundation, Simei Food focuses on the development and presentation of chili oil products, continuously refining and expanding around chili oil as its core flavor system. While serving the foodservice sector, the company has also gradually extended related products to end consumers.

In terms of product philosophy, Simei adheres to a no–artificial flavoring approach. Based on traditional techniques, the company uses high-quality cold-pressed rapeseed oil and carefully selected chili peppers to produce its chili oil products, striving to deliver flavors and quality that closely reflect the context of traditional handmade Sichuan cuisine.

Through its commitment to ingredient selection and craftsmanship, Simei’s vision is to bring authentic handmade Sichuan chili oil flavors to the Chinese consumer market.

Product concept, highlights and added value

1. Process Innovation
Our production process integrates ingredients that are traditionally packaged separately — such as sesame, seasonings, and chili oil — into a single sachet. Without increasing usage complexity, this approach allows us to closely replicate the handmade flavor of our Chengdu restaurant.

2. Packaging and Usage Scenario Innovation
The small-pack format expands usage scenarios, including outdoor activities such as camping or quick everyday meals when there is little time or motivation to cook after work. The compact packaging is easy to carry and helps reduce food waste caused by over - portioning. A 100g pack is designed to pair with approximately 0.5 kg of ingredients, balancing flavor performance with convenience.

3. Ingredient Selection and Flavor Philosophy
Our products use only cold-pressed rapeseed oil and premium - grade sesame, which are commonly used in Sichuan home cooking. We deliberately avoid artificial flavorings, relying instead on ingredient quality and production techniques to build flavor depth, with the goal of recreating the taste experience of a Sichuan family table.

Product Images

Please briefly describe how your product communicates with consumers

We place users at the center of our approach, presenting traditional Sichuan flavors in more innovative ways. As a result, our marketing efforts are built around a range of creative menu concepts.

For example, our signature idea, “Bo Bo Ji Goes with Everything,” focuses on everyday dining occasions such as after school or after work. Consumers can use ready-to-eat items from local grocery stores to quickly prepare a simple yet flavorful Bo Bo Ji dinner.

In terms of flavor, we remain committed to recreating the same taste profile found in our Chengdu restaurant. Through our one-pack production process and carefully selected ingredients, we translate restaurant flavors into products suitable for home use, delivering the same flavor experience that has appeared in popular celebrity food programs.

At the same time, we continue to explore new usage scenarios. One example is bringing bo bo ji seasoning to the Arctic circle, a creative expression meant to convey that even in non-everyday settings such as camping, there is no need to compromise on flavor.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

Targeted at individuals or couples who enjoy Sichuan flavors, the small-pack format supports quick, authentic meals for everyday, non-gathering occasions such as after work.

Weight/Volume per Pack

100g

Price per Item

15.8 / 袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China / North America

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 调味品批发商

Market Performance

Launched in January 2024, the product successfully entered the North American market within six months and has since achieved monthly sales exceeding 20k units per month.