Company Website

http://www.zhangxiaoya.com.cn/news/10647.html

Company Introduction

ZHANGIXAOYA, a brand under Guangxi Zhang Xiaoya Catering Management Co., Ltd., was founded in 2013 and has been deeply immersed in Liuzhou cuisine for over a decade. Originating in Liuzhou, the brand once operated nearly 30 physical stores, accumulating a profound flavor database and strong local reputation. As an integrated food enterprise encompassing R&D, production, and sales, Zhang Xiaoya has established its own modern production base, upgrading from street-style delicacies to industrial standards. The company specializes in packaged Liuzhou river snail duck feet pot and Liuzhou river snail rice noodles—distinctive ready-to-eat products from Guangxi. Committed to standardization and industrialization, Zhang Xiaoya aims to introduce authentic Liuzhou flavors to national and global markets, standing as a representative of regional specialty food brands.

Product concept, highlights and added value

ZHANGXIAOYA Bingxian Luosi Yajiao Bao achieves innovative breakthroughs across multiple dimensions, including ingredients, processing, and packaging.
The product features premium, authentic ingredients such as high-quality duck feet, sour bamboo shoots pickled in mountain spring water, and superior Lipu taro, strictly avoiding over-processing. The broth is slow-simmered from river snails, pork bones, and natural spices, delivering a rich and complex flavor profile. By utilizing IQF (Individual Quick Freezing) technology, the ingredients retain their original taste and nutrition to the maximum extent. This effectively addresses the common pain points of instant food—such as "texture degradation" and "monotonous ingredients"—and shatters the stereotype that "instant food cannot match the flavor of restaurant meals."
Functionally, the inner container is a food-grade aluminum foil bowl, enabling a "tear-and-cook" experience that simulates dining in a restaurant, enhancing both the ritual and flavor authenticity. The outer packaging features a black and gold square box, conveying a high-end, lightweight luxury aesthetic.
Leveraging these advantages, Zhang Xiaoya precisely targets diverse consumer scenarios, including fast-paced urbanites, spice enthusiasts, late-night snackers, and friend gatherings. Centered on the core selling point of "restaurant-grade taste," it successfully meets the dual demands of efficiency and culinary satisfaction for the modern urban population

Product Images

Please briefly describe how your product communicates with consumers

ZHANGXIAOYA Bingxian Luosi Yajiao Bao communicates deeply with consumers based on the core message: "Understanding your need for convenience, and even better, your discerning taste buds." In product development, it directly addresses consumer pain points. Many lovers of Liuzhou river snail rice noodles are frustrated that bagged instant versions fail to replicate the taste of restaurant meals. To solve this, Zhang Xiaoya partnered with the intangible cultural heritage inheritor of Liuzhou river snail rice noodles. With the goal of "reproducing the restaurant experience," the brand selects premium duck feet, naturally fermented sour bamboo shoots pickled in mountain spring water, and other authentic ingredients. It innovatively utilizes IQF (Individual Quick Freezing) technology to lock in freshness. This allows the product to retain the ingredients' original flavor and texture to the maximum extent without preservatives, enabling consumers to enjoy an authentic, "wok-hei" rich taste at home, resolving the regret of "seeking authentic flavor but finding it hard to obtain."
The packaging and experience design respond to the modern consumer's dual demand for convenience and quality. The product features a food-grade aluminum foil bowl liner, supporting an integrated "tear, cook, and eat" operation. This greatly simplifies the cooking process, fitting perfectly with the fast-paced urban lifestyle. The square outer packaging, featuring a black and gold color scheme, conveys a lightweight luxury aesthetic, satisfying consumers' preferences for the product's "appearance" and "grade."
In e-commerce live-streaming rooms, we are not merely sellers, but also sharers of Liuzhou's culinary culture. Anchors interact with consumers in a friendly and sincere manner, answering every question regarding flavor and ingredients in real-time. This establishes an emotional connection based on trust, making consumers feel respected and understood, thereby generating strong resonance and brand loyalty.

Product Images

Ingredients List Photograph

Launch Date

2025-12

Target Consumer

Focusing on urbanites with fast-paced lifestyles and a preference for bold flavors, we redefine the instant food experience by delivering authentic tastes with high quality and convenience, perfectly balancing efficiency and culinary delight.

Weight/Volume per Pack

885g

Price per Item

79.9元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

East China, South China, and Southwest China

Distribution Channels

电商 E-commerce