Company Website

www.cuizi.com

Company Introduction

Ruifu Sesame Oil Co., Ltd. was established in 1932, is a China Time-honored Brand boasting multiple national honors: a National Demonstration Processing Enterprise of Safe Grain and Edible Oil, a food safety support enterprise for the SCO Qingdao Summit, and a national high-tech enterprise. It also participates in formulating the national standards for Sesame Oil and Sesame.
Specializing in Cuizi Brand sesame products including stone-ground sesame oil and sesame paste, the brand’s stone-ground sesame oil has a 600-year history, holding the title of China Time-honored Brand, honored as "China High-quality Grain and Edible Oil", and listed in the first batch of "Shandong Premium Products". Its products are exported to over 50 countries and regions such as Japan, South Korea, the United States, Australia and Russia.

Product concept, highlights and added value

With the in-depth penetration of national health consumption concepts, there is an increasingly urgent market demand for foods that integrate natural nutritional properties, convenient consumption experience, and therapeutic nourishing value. Based on the plant-based health concept and deeply integrated with the essence of traditional food-medicine homology culture, this research takes black sesame as the core ingredient, paired with four other traditional black food-medicine homologous ingredients: black rice, black mulberry, black wolfberry, and black soybean. As a classic nourishing ingredient, black sesame is rich in unsaturated fatty acids, vitamin E, calcium, iron, and other minerals—it serves as a representative of nourishing and health-preserving ingredients in the food-medicine homology category and the core pillar of this product’s nourishing value. By thoroughly exploring the natural nourishing value and nutritional advantages of each ingredient, we have innovatively developed the "Five-Black Sauce" ready-to-eat product. This product has successfully filled the market gap for "multi-black synergy" nutritional and therapeutic foods: it not only maximizes the retention of black sesame’s original nutrients and nourishing activity but also fully preserves the unique nutritional value of the other four ingredients. Furthermore, through scientific and precise proportioning, it takes the mellow taste of black sesame as the foundation to achieve the synergy of nutrition and flavor among the five ingredients, resulting in an overall mellow, rich, and harmonious taste that is suitable for various daily dietary scenarios. Leveraging the natural advantages of food-medicine homologous ingredients with black sesame as the core, the product features "clean labels, real nutrition, and mild nourishment," which perfectly caters to contemporary people’s dual needs for traditional therapeutic health preservation and convenient living. Specifically designed for young and middle-aged groups who value efficiency, pursue health, and have daily nourishing needs, it can be easily integrated into diverse dietary scenarios, making daily nourishment simpler and more efficient.

Product Images

Please briefly describe how your product communicates with consumers

Product development begins with aligning with modern lifestyles, dedicated to delivering efficient and convenient nutritional supplementation. By breaking free from the traditional powdered form requiring mixing, we innovatively introduce a ready-to-eat paste format. This not only saves time and effort but also enables diverse consumption methods—spreading, mixing, dipping, and seasoning. The product seamlessly integrates into daily routines like breakfast, lunch, and snacks, making nutritional supplementation flexible and natural.
Formulatively, it overcomes the limitations of single-ingredient and single-nutrient foods by pursuing a systematic, synergistic nutritional approach. Drawing on the wisdom of “medicinal foods,” it meticulously blends five dark-colored ingredients to create a complex nutritional matrix. This aims to meet consumer demands for “comprehensive nourishment” and “nutritional wisdom.” Each spoonful delivers synergistic nutrition, providing reliable, natural health support for consumers across ages and lifestyles—whether children focused on growth, seniors needing rich nutrition, or fitness enthusiasts prioritizing ingredients.
The product packaging design and marketing strategy closely echo this distinctive attitude of “convenience meets nutrition, tradition meets innovation.” The packaging emphasizes intuitiveness, purity, and premium quality, featuring easy opening and multiple-use convenience. Marketing content focuses on real-life scenarios, showcasing how the product empowers consumers' diverse dietary creativity and conveys a philosophy of smart, positive, and balanced living. From product to experience, Cui Zi Brand remains committed to being a thoughtful partner for consumers seeking efficient, delicious, and healthy lifestyles.

Product Images

Ingredients List Photograph

Launch Date

2026-6

Target Consumer

As a convenient nutritional supplement for children, seniors, young adults, and fitness enthusiasts, it also offers natural and healthy sauce solutions for B2B clients.

Weight/Volume per Pack

150g

Price per Item

36.9元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel