Pejoy Flora Series Biscuit offers elegant fragrance and collagen for skin caring, thus the package design needs not only to communicate the typical category norm and appetite, but also to leverage visual image to stimulate consumers' sense experience in an unique way.

"'Pejoy Garden' is the creative concept, comes with a vivid visual story:'Walk into the Pejoy Garden,You'll be surrounded by countless flowers, butterflies and birds,You'll immerse in the fresh fragrance,You'll taste the nature,It's sweet, mellow, and joyful...'"

The fine illustration style successfully attracted the target consumers - the 16-28 years old young ladies, and widely received positive comments and momentums on different EC platforms like 'Little Red Hat'.