Target Group ：The main target group of extraterrestrials is young people who pursue life. They will choose health, fashion, environmental protection and extreme experience. In view of the fact that this product is a 0 sugar water supplement beverage, which contains electrolyte with similar proportion to body fluid, it has better water supplement effect. And it contains a variety of vitamins. It is mainly for the people who need water supplement.

Major Sales / Distribution Channel：E-commerce, Shopping Mall, Supermarket & CVS, Grocery, Restaurants & Hotel

Positoning：Mass Production

Design Story：Electrolytes are designed to hydrate the body. The formula design of "0 sugar, 0 calorie" and "more water than water" is adopted, and water is also the core inspiration source of the design. Combined with the selling point of the product, the design of straight bottle and translucent label material is selected, which can just reveal the water quality without pigment. The proportion of blank space increased, reflecting the brand modernization, sports and refreshing product image.

Highlights：There are many other electrolyte water products on the market that rely on bright colors to attract consumers' attention, but Alienergy are totally different. We insist on keeping the water transparent, and the design of the label is translucent white. Combined with the formula of 0 calorie and 0 sugar, the main concept of health and thirst quenching is highlighted, which reflects the differentiation.

Material：Oriented polystyrene OPS

Craft ：The material we choose is OPS, which is a sustainable alternative to PVC. Not only can it be recycled, it can even be burned as fuel after printing. The combustion process will not release any toxic gases, so it will not cause pollution.

Does the design solve the problems that are common across the product category?

Label design follows the concept of simplicity, with a lot of white space. Label materials are essential to convey our design concept and final product. How to realize the super hydration and translucency of electrolyte water is the main challenge in the printing process. Our designers and factories have carried out experiments on site to fine tune the percentage of oil in the color. After many attempts, the final product can show the color and water quality of our electrolyte in the package in a subtle way.

What functional designs of the work have enhanced the user experience?

Nowadays, most of the contents of functional drinks on the shelves are colorful, because colorful drinks can attract more consumers' attention. However, alien products are mainly free of food pigments, and the water color is transparent and clear, so as to gain the trust of more consumers with strong health awareness. What's more, it doesn't add sugar, so it provides fresh and effective water replenishment experience for all consumers without calorie pressure.

Does the work consider sustainability (environmentally or commercially， or both)?

The label is made of translucent material, which shows the super hydration and near water characteristics of electrolyte water. The material we choose is OPS, which is a sustainable alternative to PVC. Not only can it be recycled, it can even be burned into fuel after printing. The combustion process will not release any toxic gases, so it will not cause pollution.