Target Group

Compared with the traditional bottle chili sauce, our target consumer group is younger and more fashionable, focusing on the quality of life and saving time.

Major Sales / Distribution Channel

E-commerce, Shopping Mall, Supermarket & CVS

Background

The customer hopes their goods will be the most significant, entertaining on shelves, and can encourage sharing which can prompt the consumption. The philosophy of the Farmer Wangtian is that plants will be cultivated naturally without any human intervention. They respect the rules of natural and discard any additive. The creative idea of this product packaging is that combining the shape of chilli to the container, which can bring our customer the personal experience of picking peppers. It also maintains a distinctive expression effort in the store.

Highlights

The color and composition of three red, green and yellow peppers are presented to consumers, like a real pepper。 When purchasing goods, I feel like picking chili in person, creating a user experience。 The lid needs a special mold, and the other parts are supported by mature suppliers

Market Performance

At present, it is done in Guiyang self-operated store in Guizhou, and 25,000 boxes are tested in small batches and market research is done. Consumer questionnaire survey data shows that it looks more fun and is willing to try 87%.

Craft

Part of the pepper is highlighted, the other part is treated with matt finish

Does the design solve the problems that are common across the product category？

Bottled chili sauce is used many times, leaving residue on the mouth of the bottle. This product is relatively convenient and easy to carry. Conducive to family preservation, or as a gift to friends

What functional designs of the work have enhanced the user experience?

Design makes communication simple and effective Combining the shape and shape of peppers on the container, directly bringing customers the experience of picking peppers

Did the design help increase the sales performance of the product?

According to the survey data, the design of packaging is 46% more influential than conventional bottled products

Does the work consider sustainability (environmentally or commercially， or both)?

The packaging tube and cover all use corn starch material, which can be completely degraded in 6 months under natural composting