Target Group :Young and fashionable women who like low-alcohol fruit wine
Major Sales / Distribution Channel:E-commerce, Shopping Mall, Supermarket & CVS
Positoning:Mass Production
Design Story :“Fluttering taste”-Taste visualization We try to visualize the taste, and take you to use wine to inspire a half-drunk, half-awake, slightly drunken dream that is intertwined with reality and reality. Four new tastes will extend the slightly drunken dream to more wonderful changes. The fantasy painting style interprets the novel visual experience, and in the half-drunk and half-awake period, all the fantastic fantasies are transformed into a slightly drunken dreamland intertwined with the real and the virtual.
Highlights :The way of visualizing the taste makes users have stronger expectations for the taste of the product. There is a clearer sympathy for the physical and emotional state after being boiled.
Market Performance :Through offline pop-up stores, users' curiosity can be quickly captured, with the expectation of taste, the tasting rate is higher, and the higher transaction rate is achieved through the resonance of taste and vision.
Material :Paper
Craft :Spot color printing + special-shaped die cutting
Does the design solve the problems that are common across the product category?
The work evades the use of literary and artistic feelings in similar products to express product vision, and conveys product tastes more directly through more intuitive visual visualization, which is more attractive to users.