Target Group

Young people aged 18-35 and people with lactose intolerance

Major Sales / Distribution Channel

E-commerce, Shopping Mall, Supermarket & CVS, Grocery

Position

Mass Production

Background

To upgrade the packaging of this product, the first thing to do is to solve the problem of the lack of a sense of series between different SKUs under the brand, and at the same time to improve the quality of the product. Functional lactose-free milk as a target for young and lactose-intolerant populations，Xin Yang Dao creates excellent EHT enzymatic hydrolysis technology to decompose lactose into glucose and galactose. When lactose is fully hydrolyzed, refined nutrients are more easily absorbed. Therefore, people with lactose intolerance can stay away from lactose intolerance, avoid gastrointestinal discomfort caused by drinking milk, and can drink on an empty stomach. In the packaging design, it is necessary to not only reflect the core selling points of zero lactose and the ability to drink on an empty stomach, but also make all SKU differentiated under the premise of visual familyization.

Highlights

In the packaging design, 4 types of zero-lactose milk with different functions use different color schemes according to their functional attributes.While fully displaying the design patterns, the use of Tetra Pak’s diamond-shaped packaging makes the whole design more three-dimensional and simpler.The dot matrix and the digital array are combined into a big 0 design, which means that the EHT enzymatic hydrolysis technology is used as a zero milk milk. After the lactose is refined and decomposed, it is easier to be absorbed by the human body. At the same time, it is the core selling point of avoiding the symptoms of lactose intolerance. Make the entire product design more modern and more in line with the aesthetic preferences of young people.