Target Group

Chiese style catering people with taste, social love, sharing and light drink demand

Distribution Channel:

E-commerce, Shopping Mall, Supermarket & CVS, Restaurants & Hotel, Grocery

Position

Mass Production

Background

In ancient China, the Green Plum Wine was very popular and therefore some age-old histories related to historical celebrities happened, for example, Cao Cao and Liu Bei discusses the world affairs while drinking the green plum wine, and Li Qingzhao, a poet, used green plum to express her desires to pursue love and freedom, etc. But now, the green plum wine industry in China is exceeded by it in Japan on the condition that the green plum wine industry in Japan was spread from China. So renaissance of traditional Chinese green plum wine and building a high-quality Chinese plum wine brand has become the vision of "Mei Jian". Green plum wine has been passed down for thousands of years and has a unique oriental flavor. Therefore, in the packaging design of Meijian, calligraphy fonts with unique Chinese aesthetics are used as super symbols, and the creative technique of Liubai(leaving blank space) is used to create a green plum wine full of Chinese flavor. The character "Mei" in Meijian was taken from the texts of the calligrapher Lu Jianzhi of the Tang Dynasty, and "Jian" was taken from the texts of the calligrapher Zhao Mengfu of the Yuan Dynasty. The lunar calendar is a traditional Chinese calendar, and February is also called "the month of green plum seeing the moon". The bottleneck of Meijian has 12 cut surfaces, symbolizing the 12 months of the year. Turning the bottle gently, every cut surface is an expression of time.

Highlights

The character "Mei" in Meijian was taken from the texts of the calligrapher Lu Jianzhi of the Tang Dynasty, and "Jian" was taken from the texts of the calligrapher Zhao Mengfu of the Yuan Dynasty.

Craft

Glass bottle: using fine white material, Chuichui molding process Outer box: matte film, surface embossing, partial UV varnish, spot color printing Has been widely used in product production