Country

U.K.(英国)

Official website

www.pearlfisher.com

Company Introduction

Pearlfisher is a strategic creative and brand design agency. We build the world's most desirable brands.

Images

 

Brand Name

Brave The World

Designer Name

Pearlfisher

Position of Designer

Pearlfisher

Client

Snow Beer

Target Group

Adults

Major sales

Supermarket & CVS; Grocery; Restaurants & Hotel

Positioning

Mass Production

Design Story

The Brave The World brand has experienced exceptional growth and has become the most successful beer brand in China. However, as the Chinese beer category has changed, and competitor brands have advanced their designs to reflect the emerging values of the Chinese Gen Z consumer, Snow Beer tasked us with updating the design for its pioneering beer brand, Brave The World, to connect with its core customers and remain competitive. To connect with the emerging values of the Chinese Gen Z consumer – an audience that’s expressive, independent, positive and very receptive to what design can convey in terms of values and ambition – we created a visual style that truly brings to life the confident attitude at the heart of the Brave The World brand.

Highlights

Key assets of the bottle’s label design have been optimised by using a raw, tactile and layered aesthetic to create a challenging and daring environment. The enhanced, saturated colours of the snowy mountains are set against a torn and rugged background, adding a sense of adventure and intrigue.

Market Performance

N/A

Material

Other

Craft

The painted, textured Brave The World logo is now bolder and more significant on the left-hand side of the label. It is deliberately layered and raw to reflect the terrain that the climber would face. The climber icon itself is purposefully not at the mountain’s summit to symbolise the idea of being on a constant journey, setting new challenges and reaching new levels in life. The colours are bold, with hits of bright pink and purple, to inject a new sense of energy and dynamism.