Country

Greece(希腊)

Official website

https://www.antoniaskaraki.com/

Company Introduction

A dynamic period characterized by talent, fantasy and energy The protagonist -our projects- Communication is a gigantic and phenomenal hypothesis. Strategic words and icons used in harmony create the epitome of aesthetics. The synthesis of the above is an empirical ode to epiphany, euphoria and charismatic brand awareness. The genesis of a competitive brand is based on the theory and analysis of certain criteria. Hedonism, Harmony and Symmetry emphasize our paradigm in the sphere of our doctrine. We synchronize our inspirational prisms with today’s stimuli and practise several unique dynamic techniques for every theme that we undertake. The “Eureka!” effect characterizes our projects and ideas. Our realistic point of view emphatically promotes you and your business.

Images

Brand Name

Stamatakis Bakery

Designer Name

Andreas Deskas

Position of Designer

Graphic Designer

Client

Stamatakis

Target Group

All genders and ages

Major sales

Other Bakery

Positioning

Mass Production

Design Story

Brief The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation. Due to the nature of the business, the target audience cannot be specified in a specific way. Concept/Inspiration We started with a blessing. We touched the ritualistic stamp that Eugenia used to pm top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. We imagined her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind. The wind that made her dress flutter, revealing her back and her majestic personality… Design Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator. Sustainability All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch.

Highlights

All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch.

Market Performance

none

Material

Paper

Craft

none

Does the design solve the problems that are common across the product category?

We managed to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product?

none

Does the work consider sustainability (environmentally or commercially, or both)?

可持续性 所有使用的蝴蝶结都是来自回收材料：蝴蝶结来自于纸屑，是在生产时从原包装上剪下来的。我们没有扔掉这些剩余的纸，而是重新使用它们，作为最后的装饰。