Country
中国(China)
Official website
http://www.pufine.com/
Company Introduction
Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has comprehensive and comprehensive creative output capabilities such as brand top-level consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions.
Images
Brand Name
Ban Ke
Designer Name
Xiang Shasha
Position of Designer
main designer
Client
without
Target Group
The new luxury group of young, fashion-conscious and pursuing fine quality.
Major sales
其他销售渠道 DTC
Positioning
大货 Mass Production
Design Story
You will be in happiness at every moment of the life either the common or highlight. With a creative concept comes from the brand proposition of " With happiness around and sharing the moment ", this product is designed specifically for DTC, innovating the common sales channels for Baijiu and making the product more in line with the experience and requirement of the customers.
Highlights
With the theme of "carving the brilliance of life" and the expression of affordable luxury, the two kinds of textures are used to express the diverse moments from inner peace to highlights in the life. The smooth mirror-like part represents the moment of inner peace while the diamond-like part for the highlights in life which is cut into irregular three-dimensional geometric shape, giving brilliance in different light and angles just as a diamond. Using the gradient color popular today, the three kinds of products are of ice crystal blue, vibrant orange and starry black to suitable for different purpose and express the meaning of be in happiness at every moment of the life.
Market Performance
Concept design, no sales performance.
Material
其他
Craft
Glass cutting and die sinking, semi-transparent gradient spraying, metal plate hollow carved.
Does the design solve the problems that are common across the product category?
without
What functional designs of the work have enhanced the user experience?
The appearance of the bottle is quite different from the ordinary ones for Baijiu, forming a unique visual impression. The irregular cutting on the surface of the bottle forms a sharp contrast to the smooth part, giving a special visual and tactile experience and convenient for taking as well. The bottle presents the extraordinary visual effects like a kaleidoscope while in different angles and light owing to the gradient color and the cutting surface of glass. The three different colors are able to give more different ways to display in order to suit for various time and scenes, which can be sold separately or as a whole set.
Did the design help increase the sales performance of the product?
without
Does the work consider sustainability (environmentally or commercially, or both)?
The bottle can be used as a vase or art decoration, avoiding discarding and waste.