Country

中国(China)

Official website

https://www.jmlfood.com

Company Introduction

Jinmailang is a large-scale digital FMCG company. Its business covers three major sectors: instant food, noodles and drinks. Its products are sold all over the country and exported to more than 50 countries and regions. The enterprise has strong product innovation capabilities, which has established two innovation centers: Jinmailang Central Research Institute and Jinmailang Brand Positioning Research Institute. Jinmailang is committed to becoming the company that is best at making great products, reshaping the industry pattern with the power of innovation, and keenly discovering and understanding market needs. From Yitongban Instant Noodles series, Liangbaikai Cool Boiled Water to The Ramen Way - Fan’s 0 Fried Healthy Noodles series, Jinmailang has created a variety of star products, which are deeply loved by consumers everywhere.

Images

Brand Name

The Ramen Way-Fan's

Designer Name

Tiger Pan

Position of Designer

CHIEF DESIGNER

Client

Jinmailang Food

Target Group

Gen Z、young white-collars (self-pleased people)

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 线下智能货柜

Positioning

大货 Mass Production

Design Story

Appearance is power: We invited a well-known designer Tiger Pan's team to create a series of product packaging for The Ramen Way. We believe this product can be the game changer of instant food market. Most of today's product designs are heavily homogeneous and outdated, we think this product design can stand for future, also attract a lot of Gen Z consumers into it.

Highlights

1) Strong convenience: Some brands make convenience food no longer convenient, that the cooking time is greatly extended. The Ramen Way uses the latest technology which makes the rehydration ratio as high as 152%, in this way could the original taste of Japanese noodle be restored only in 3 minutes. 2) Cost-effective: Compared to some instant food brands, The Ramen Way provides consumers with a more cost-effective choice for their daily diet on the condition that consumers can easily enjoy the experience of Japanese noodles. 3) Healthy choice: The Ramen Way independently developed the straight strip cutting technology and special cooking technology. And the 0 FRY noodles can decrease 1/3 calories than traditional fried noodles. To match the industry trend of health upgrade, The Ramen Way meets the demands of consumers in the aspect of diet health.

Market Performance

无

Material

PET塑料 PET material; 纸质 Paper

Craft

The packaging adopts spot color printing, with the subversive large color block design and the endearing IP, which can make the product stand out at the terminal and attract more consumers. The gold printing process and the embossing process are adopted, which could not only highlight the brand, but also greatly improve the perception accuracy of the product and enhance the sense of brand value.